LONDON show ROOMS provides a unique opportunity for emerging British designers to promote themselves outside London. The pop-up showroom is a strategic element of the British Fashion Council's support and mentoring scheme.
The BFC launched LONDON show ROOMS in 2008, taking emerging talent to Paris during Paris Fashion Week to sell in a showroom environment. The initiative was an instant success and has grown season on season, supported by Sarah Mower, BFC Ambassador for Emerging Talent, who took the lead in galvanising high profile media support for London’s brightest rising stars.
LONDON show ROOMS is supported by the European Regional Development Fund and UK Trade and Investment (that in London is partially funded by the European Regional Development Fund).