NEWGEN MEN launched in September 2009, building on TOPMAN and Fashion East’s successful MAN initiative. It has since become instrumental in raising the profile of emerging British designers using London Collections: Men as a showcasing platform. NEWGEN MEN offers sponsorship, tailored business and mentoring support. It provides the opportunity to increase commercial business success and build relationships with key press and buyers from around the world. NEWGEN MEN remains a highly prestigious launchpad promoting the best of British menswear talent with dedicated support from TOPMAN.