Image: Peter Pilotto, Christopher de Vos, Elizabeth Cordry & Bea Shaffer at the LONDON show ROOMS closing cocktail party hosted by Vogue US and Emma Watson. View gallery


Tuesday 23rd - Thursday 25th March 2010 / 10am - 7pm
Penthouse Lofts
Soho Grand, 310 West Broadway, New York, NY 10013
+001 (212) 965 3000


For autumn/winter 2010, LONDON show ROOMS took London’s leading emerging fashion talents to New York, in partnership with Centre for Fashion Enterprise, to increase their presence and develop their media coverage and businesses in the USA.

The showroom is a partially subsidised space for designers to show their collections with the support of top US editors and US department store Fashion Directors and New York boutique owners.

Sarah Mower, the British Fashion Council's Ambassador for Emerging Talent, and chair of the NEWGEN selection committee, hosted an opening breakfast at the showroom from 9am – 11am to welcome media and buyers. Vogue US and Emma Watson hosted a closing cocktail party at Pulino’s in support of the initiative and to welcome London’s emerging talent to New York.

LONDON show ROOMS is supported by UK Trade and Investment (that in London is partially funded by the European Regional Development Fund) and the London Development Agency.

Full press release, March 2010
View the LONDON show ROOMS, New York - Vogue Cocktail Party Gallery

Designers at LONDON show ROOMS, New York


From NEWGEN - Catwalk
Mark Fast
Mary Katrantzou (Also CFE Venture Programme)    
Meadham Kirchhoff (Also CFE Venture Programme)     
Peter Pilotto (Also CFE Venture Programme)     

From NEWGEN MEN - Catwalk
James Long (Also CFE Venture Programme)

From NEWGEN - Presentation
Holly Fulton (Also CFE Pioneer Programme)    
Louise Gray (Also CFE Venture Programme)    
MFP - Maria Francesca Pepe (Also CFE Pioneer Programme)    

From NEWGEN - Exhibition
Atalanta Weller
Christopher Raeburn (Also CFE Venture Programme)    
Craig Lawrence
David Koma
Fannie Schiavoni  
KTZ  
Michael Lewis London  
Michael Van Der Ham
Natascha Stolle (Previously CFE Pioneer Programme)

Special Guests from LONDON show ROOMS
Todd Lynn (Previously CFE Pioneer Programme)       

Special Guests from Centre for Fashion Enterprise
Eun Jeong (CFE Venture Programme)     
Hannah Marshall (CFE Venture Programme)     
Heikki Salonen (CFE Pioneer Programme) 
Jean-Pierre Braganza (CFE Venture Programme)     
Tim Soar (CFE Venture Programme)    


General information on LONDON show ROOMS and buyers please contact:
Barbara Grispini, British Fashion Council
Tel: +44 (0) 7765 000 224
barbara@britishfashioncouncil.com 


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