Image: Guest speakers at the Estethica Press Day, April 22nd 2010. Left to right - Laura Bailey, Yasmin Sewell, Orsola de Castro, Baroness Lola Young, Melanie Rickey & Charty Durrant.
Image gallery from the Press Day
The AW10 Estethica Press Day took place on Thursday April 22nd at the Portico Rooms, Somerset House. Media and buyers were able to peruse the pop-up showroom of Estethica designers (creative consultant Yasmin Sewell) and also take part in the thought-provoking Q&A session on ‘Presenting & Marketing Sustainable Fashion’. Guest speakers Baroness Lola Young, Charty Durrant, Laura Bailey, Melanie Rickey, Vera Boudmilija and Yasmin Sewell formed the panel for this animated discussion. The Q&A was followed by a viola recital from Sarah Sarhandi. The day then finished with a poetry reading over organic wine and cupcakes.
Designers at the Estethica Press Day Pop-up Showroom (Creative Consultant Yasmin Sewell):