Fashion 2012

london fashion week official opening, september 2011

Fashion 2012 is the official fashion industry activity for the Olympic year. Created by the British Fashion Council (BFC), it is a central platform under which the industry is able to showcase and celebrate British fashion. It will provide a core focus for the industry and a schedule for the major fashion events and activities throughout London’s Olympic year.

Fashion 2012 has three key objectives – to celebrate and showcase our extraordinary talent in the world of Fashion; to inspire and educate young people to get involved with the industry; and to leave a legacy of future support and nurturing for our fashion stars of tomorrow.

The programme was announced on 16th September 2011 at the opening of London Fashion Week by BFC Chair Harold Tillman CBE and London Mayor Boris Johnson.

Fashion 2012 will highlight the breadth and depth of the talent in the UK and will position London as THE creative capital.

Activities include:

• A series of showcases and exhibitions including two London Fashion Weeks in February and September, major exhibitions at the V&A and London Show Rooms international showcase promoting BFC designers abroad
• A joint BFC / British Council project bringing the world’s most exciting emerging fashion designers to London for the Fashion 2012 International Fashion Showcase
• A major push for British Menswear featuring a series of activities both in the UK and abroad
• An educational project in collaboration with Adidas and the BFC’s Colleges Council
• The BFC / Bazaar Fashion Arts Foundation’s 2012 Showcase – Britain Creates 2012 – in collaboration with the Mayor of London

Other events and activities are still in development and the BFC invites the industry to join in the celebration of the very best of British Fashion by e-mailing fashion2012@britishfashioncouncil.com to express an interest in the development of the calendar.

For more information please visit www.fashion2012.co.uk

Full image credits: Louis Smith (Gymnast), Heather Fell (Modern Pentathlete), London Mayor Boris Johnson, Laura Bailey, Erin O'Connor, Harold Tillman CBE, Poppy Delevingne, Anne Keothavong (Tennis Player) and Amy Williams (Bob Skeleton)