About Fash/On Film

TRACES BY ABBIE STEPHENS FOR EMILIO DE LA MORENA

The BFC Fash/On Film initiative, sponsored by River Island, aims to develop relationships between fashion designers and film makers and recognises the on-going development of fashion film as an important medium in the industry. Fash/On Film’s main objective is to encourage, promote and stimulate the growth of designers and brands using film as a means to showcasing, thus strengthening London’s position at the centre of this digital revolution.

This season sees the launch of Fash/On Film's first nationwide search for emerging film-making talent, inviting up-and-coming creatives to submit film ideas in response to a brief set by leading British designer Emilio de la Morena in conjunction with the panel. One filmmaker will be selected to receive professional support and mentoring through the production process as they create a film for Emilio's pre-spring 2013 collection, offering a unique opportunity to gain insight into and experience of the fashion film industry. This film will be shown at London Fashion Week September 2012, creating a prestigious launch pad into the fashion and film industry.

To celebrate the launch of Fash/On Film, River Island produced a short film showcasing their new Design Forum collection designed by Royal College of Art graduate Julian J Smith. It premiered during London Fashion Week February 2012, at the first BFC Fash/On Film festival sponsored by River Island, which will become a regular feature of the LFW schedule.

The Fash/On Film panel curate a dedicated film programme to be screened in the Canon Cinema each day of London Fashion Week. The films are shown between live streams of catwalk shows.

“This is a great opportunity to support and develop the profile of young fashion designers whilst encouraging the rising stars of filmmaking into this arena. We look forward to having the chance to create a recognised showcase for incredible emerging British fashion film talent, supporting our global reputation for innovation and creativity.”
- Caroline Rush, CEO BFC

For further information please contact:
Laura Hinson
Tel: +44 (0) 20 7759 1969
laura@britishfashioncouncil.com