Chloe Attitude Competition

DANIELLE'S award-winning designs

Danielle Ingemann, Fashion Knitwear student from the Royal College of Art, is the winner of The Chloe Attitude – Modernity in Movement competition, in partnership with the French Design House, Chloe. 

Danielle showed a deep understanding for the Chloe brand and submitted a collection which demonstrated both commerciality and creativity. She will receive a paid internship of three months and a monetary prize of €5,000.

The main theme of the brief was based on a very modern interpretation of the French term ‘Flou’, which is the basis for the Chloe spirit and design ethos.

The students were asked to submit a project which included up to eight illustrations of outfits styled with colours and fabrics. Demonstrating research and inspiration, incorporating outerwear, knitwear, tailoring, separates and thoughts behind the submitted collection. The competition received an unprecedented 170 entries.

The panel chose Louise Bennetts, Royal College of Art as runner up of the competition and would also like to congratulate the additional finalists Sarah Fisk and Hannah Jinkins both from the University of Salford.

“I have been truly thrilled with the phenomenal response to the Chloe competition, and the huge variety of projects to our brief. After editing down to a final list of four, we finally choose the winner, Danielle Ingemann because of her unique approach to ‘Flou’, the sense of movement, outstanding use of color, stunning drawing expression that came together to produce a very fresh, dynamic project. I am very excited for her to join the Chloe design studio in Paris in the Summer 2013. Congratulations to Danielle!” commented Clare Waight Keller, Creative Director Chloe

The applicants are judged by a panel of key industry representatives including Anne Tyrrell, Chair of BFC Colleges Council; Claire Waight Keller, Chloe; Paula Reed, Harvey Nichols and Clara Mercer, BFC.

 

For further information please contact:

Alex Woodfield
British Fashion Council
Tel:  +44 (0) 20 7759 1960
alex.woodfield@britishfashioncouncil.com