LONDON show ROOMS Hong Kong

05 November 2012
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LONDON show ROOMS Hong Kong

The British Fashion Council’s (BFC) international showcasing initiative LONDON show ROOMS is bringing a collective of London designers to Hong Kong, sponsored by Li & Fung Ltd, from 6th - 8th November 2012.

Centrally located at The Space Gallery, 210 Hollywood Road, the showroom will showcase a selection of London’s hottest womenswear designers, including the winner of this year’s BFC/Vogue Designer Fashion Fund, Jonathan Saunders, who will also present his AW13 menswear line.

For the first time the list includes six of London’s emerging menswear designers who include newly awarded NEWGEN MEN, sponsored by TOPMAN, AW13 recipients Lee Roach, Shaun Samson and William Richard Green. Fashion Forward, sponsored by eBay Fashion and supported by the Mayor of London recipient, E.Tautz, will also showcase his AW13 collection during the 3 days showcase alongside special menswear guest, Aitor Throup.

This reinforces London’s reputation for menswear and celebrates the launch of London Collections: Men. LONDON show ROOMS Hong Kong aims to develop the profile of these designers through introductions to Chinese media, creatives and retailers.

LONDON show ROOMS Hong Kong Participating Designers:


Jonathan Saunders
Nicholas Kirkwood
Peter Pilotto
Roksanda Ilincic


Agi & Sam
Dominic Jones
Lee Roach
Matthew Miller
Shaun Samson
William Richard Green


Aitor Throup

London has a reputation for nurturing the world’s most innovative, emerging design talents and LONDON show ROOMS in Hong Kong brings together many of those identified as London’s future stars.

LONDON show ROOMS Hong Kong will coincide with, and be a part of the Creativity is GREAT launch, a UKTI initiative under the Britain is GREAT campaign, which aims to celebrate British creativity including fashion, design luxury and craftsmanship.

Through a series of events, exhibitions, lectures and activities, Creativity is GREAT will interweave the commercial with the cultural, building on Hong Kong's existing network of shops and museums and love of brands, shopping, eating out and beautifully made things. The Great week aims to turn their attention onto British style and quality.

During the week, the British Fashion Council will host a series of events, discussion breakfasts and talks under the Fashion is Great umbrella which will celebrate and draw attention to the breadth of British fashion to the Hong Kong audience of high net worth individuals, fashion media, retailers, broader fashion businesses and fashion influencers.

LONDON show ROOMS is a British Fashion Council project, supported by UK Trade & Investment and aimed at boosting British designers exports and raising the profile of British designers in international markets. Launched in Paris in October 2008, this initiative provides a unique opportunity for emerging British designers to promote themselves outside London. The project is co-curated and directed by Anna Orsini and Barbara Grispini for the British Fashion Council with the support of the BFC’s Ambassador for Emerging Talent Sarah Mower. The pop-up showroom is a strategic element of the British Fashion Council's support and mentoring scheme with the aim to promote London design internationally and secure new export business.

The venture to Hong Kong supports the China/Britain Fashion Alliance, a combined initiative between the BFC, the Beijing International Brand Management Centre and the China-Britain Business Council formed in July 2011 to promote British Fashion in China.

The Hong Kong showroom will be open for three days, 6th November – 8th November 2012 from 12-6pm at The Space Gallery, 210 Hollywood Road Sheung Wan, Hong Kong, +852 2361 1210.

LONDON show ROOMS Hong Kong is supported by UK Trade & Investment and part-financed by the European Union.

For more information on LONDON show ROOMS and full biographies of the designers showcasing, please visit:

For press enquiries please contact:
Kimberly Carroll / Will Rowley, British Fashion Council
Tel: +44 (0) 20 7759 1987 / +44 (0) 20 7759 1968 /

For information on LONDON show ROOMS and buyers please contact:
Barbara Grispini, British Fashion Council
Tel: +44 (0) 7765 000 224