LONDON show ROOMS New York

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LONDON show ROOMS New York

The British Fashion Council’s (BFC) international design initiative LONDON show ROOMS, in partnership with the Centre for Fashion Enterprise, will be taking London’s leading emerging fashion talents to New York for the second consecutive season, to increase their presence and develop their businesses in the US with help from UK Trade & Investment (UKTI).  This follows on from LONDON show ROOMS in Paris, now in its 5th and most successful season to date, where sales have increased 25% year on year.

LONDON show ROOMS will take place in New York on Monday 25th and Tuesday 26th October in the Penthouse Lofts, Soho Grand, 310 West Broadway, New York, NY 10013. The showroom is a partially subsidised space for designers to showcase their collections in new markets with the support of international marketing, media and sales advisers.  Sarah Mower, BFC Ambassador for Emerging Talent, will host a private preview from 11am – 2pm on Monday 25th October to mark the opening of the showroom.

Caroline Rush, Chief Executive of the British Fashion Council commented, “The USA is a highly significant market for British designer businesses. The British Fashion Council’s LONDON show ROOMS initiative in New York aims to target leading US media and retailers, allowing designers to develop relationships with key industry players at the early stages of their business. This initiative represents some of London’s brightest young stars who will no doubt impress the key decision makers once again in New York.”

Wendy Malem, Director, Centre for Fashion Enterprise, commented "For the past four seasons the Centre for Fashion Enterprise has hosted New York press days where designers have been warmly received. Following last season’s successful partnership with the British Fashion Council’s LONDON show ROOMS, we are back once again to showcase Britain’s best emerging talent. Designers showcasing in New York have benefitted from an increased awareness in the US marketplace and many have significantly added to their order books, we are delighted to be back.”

Barbara Wilson, UKTI Fashion International Trade Adviser, comments, “UK Trade & Investment is delighted to be working with the British Fashion Council to support London’s emerging talent and feel it is crucial in revitalising the UK’s international proposition in the Fashion Sector.”

The Mayor of London Boris Johnson adds: “At a critical time for our economy, it is vital that our brilliantly talented designers have an opportunity to showcase their work at an international level. New York, like London, is one of the great fashion capitals, and a friendly competitor, as well as a potential market for these gifted individuals. I hope this great initiative will provide a springboard for future success”

Designers selected to participate have received sponsorship through the BFC’s designer support scheme NEWGEN, supported by Topshop, NEWGEN MEN supported by Topman, or receive support from the Centre for Fashion Enterprise.

From NEWGEN - Catwalk & Presentation
Craig Lawrence
David Koma
Holly Fulton
J.W. Anderson
Jordan Askill
Louise Gray (Also CFE Venture Programme)    
Mary Katrantzou (Also CFE Venture Programme)  
Michael van der Ham 

From NEWGEN - Exhibition
Atalanta Weller
Christopher Raeburn (Also CFE Venture Programme)    
Dominic Jones
Fannie Schiavoni  
Felicity Brown
Heikki Salonen

From NEWGEN MEN - Catwalk & Presentation
Christopher Shannon (Also CFE Pioneer Programme)
James Long (Also CFE Venture Programme)
Sibling (Also CFE Venture Programme)

Special Guests   
Meadham Kirchhoff (CFE Venture Programme)     
Nasir Mazhar
Tim Soar (CFE Venture Programme)    
Todd Lynn

The New York showroom will be open from 9am until 7pm, 25th – 26th October 2010 at Penthouse Lofts, Soho Grand, 310 West Broadway, New York, NY 10013 +001 (212) 965 3000

LONDON show ROOMS is supported by UK Trade & Investment (which in London is part financed by the European Union) and the London Development Agency.

General information on LONDON show ROOMS and buyers please contact:

Barbara Grispini, British Fashion Council
Tel: +44(0) 7765 000 224 / +1 646 406 2781