The British Fashion Council Partners With Global Immersive Studio Digital Domain to Deliver Next Generation of Interactive & Virtual Content

15 November 2017
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Multi-year partnership will power future content strategies, advancing digital content for global fashion industry 

LOS ANGELES – November 14, 2017 – Digital Domain, the leading global immersive content studio announces today a multi-year partnership with the British Fashion Council (BFC) to power its immersive content strategy, with a focus on interactive experiences. All of the BFC’s events and partners, including designers and brands will have access to Digital Domain’s expertise to influence content and engage with today's consumers, decision makers and fashion fans around the world.
 
Digital Domain is the only global studio with a legacy of award-winning visual effects expertise to lead innovations in virtual, mixed, augmented realities and technology, bringing premium content and experiences to the consumer, and leading the industry in immersive and interactive content. Digital Domain’s capabilities include hot spot technology, allowing viewers to interact with the shows, designers, the products, and to complete the customer journey through a shopping mechanism, all in an immersive and interactive environment.
 
The BFC leads the global fashion industry through creative influence and strategically repositions British fashion in the global fashion economy. The BFC showcases the most innovative and creative fashion design talent through events such as London Fashion Week, London Fashion Week Men’s, The Fashion Awards and London Fashion Week Festival. Via the partnership, Digital Domain will grant immersive access to the public to all these events, providing fashion enthusiasts unprecedented access and experiences. 
 
Caroline Rush, Chief Executive British Fashion Council said: “The British Fashion Council has a strong legacy of being at the centre of innovation, and we are committed to continue pushing the quality of our content. Working with Digital Domain will allow us to do so and will give our designers an exciting platform to reach their fans around the world in a new engaging and interactive way.”
 
Daniel Seah, Global CEO, Digital Domain commented: “As we expand our global footprint, Digital Domain continues to be a dominant force in the lifestyle content space. A partnership with the British Fashion Council will push the boundaries of content creation to represent the best of the best in the fashion world.”
 
Alireza Saifi, VP of Global Business Development Digital Domain commented: “Digital Domain and the British Fashion Council joining forces will push the boundaries of content available for fashion enthusiasts worldwide. The partnership will also empower all British Fashion Council partners and affiliates to fully maximize their collaborations and to better connect with their consumers through leveraging Digital Domain’s expertise and capabilities.”