The British Fashion Council runs The Model Zone as part of the Model Health Programme and to ensure the well-being of models during London Fashion Week (LFW) and London Fashion Week Men’s (LFWM).
The Model Zone is a private space for use by the models taking part in the catwalk shows and presentations during the event. It offers models a dedicated space to eat, drink and relax in between shows. Look out for Model Zone posters backstage, providing the location and further details on The Model Zone.
The Model Zone will be open from 6th – 9th of January, 11:00 – 19:00 each day. A schedule of sponsor activity will on the posters backstage and available from agencies.
This season at the Model Zone we will be featuring the following:
This season in The Model Zone Weleda will be offering models a pampering menu of creature comforts and organic beauty. Weleda’s experienced team of massage and beauty therapists will offer rejuvenating treatments and massages from mini facials to hand massages. Also onsite will be complimentary goodybags for models, complete with all natural survival kit items.
S’well insulated water bottles will be available from The Model Zone so models can stay hydrated throughout LFWM.
OTHER CONTRIBUTING SPONSORS:
PROPERCORN, PRIMAL PANTRY, 100% NATURAL, RADISSION BLU EDWARDIAN, EVIAN & LAVAZZA
Read our Model guide created by the British Fashion Council, AMA and Storm below.
+44 (0) 77893 78773 (During LFWM only)