Warehouse Competition Winners 2011

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Warehouse Competition Winners 2011

The British Fashion Council (BFC) and Warehouse have announced Shivani Chavda from De Montfort University, the winner of the third official Warehouse Design Competition.

This year for the first time the competition also searched for new talent in photography as well as design with Emily Smeaton from Bristol University of the West of England being selected as the winner.

The competition asks course tutors from many of the UK’s leading courses, who are members of the BFC’s Colleges Council to submit portfolios from this graduating year for consideration.

A panel of industry judges chose the winning portfolios for exceptional design ability / creative vision and encapsulating the Warehouse brand.

Warehouse celebrates 35 years of directional and effortless design for the high street this season. Both winners win the unique opportunity to join the innovative brand for a sixth month paid design placement, post graduation.

Design winner Shivani Chavda will see pieces from her graduate collection produced and sold exclusively in selected Warehouse stores nationwide. Photography winner Emily Smeaton will shoot the campaign for the collection.

This competition allows the winners to follow the full journey of the collection development from the initial design process, through production, to campaign creation and marketing the collection launch.

Lisa Byrne, Design Director of Warehouse, said “The Warehouse design competition is all about discovering the new creative talent of the future. We are delighted to have expanded the competition to include the photography winner and are once again excited to see what this year’s undiscovered graduates have to offer.”

Image: Winners Emily Smeaton and Shivani Chavda

For Warehouse press enquiries please contact Katriye Mehmet:
+44 (0) 20 7297 0047 / katriye.mehmet@warehouse.co.uk

For British Fashion Council press enquiries please contact Will Rowley:

+44 (0) 20 7759 1968 / will.rowley@britishfashioncouncil.com