Harriet Madden is a Womenswear designer specialising in printed textiles, with a strong focus on combining bold colour, tactile texture, and vibrant surface design. Her work explores the boundaries of traditional and digital techniques, often bringing unexpected materials and methods together to create contemporary, expressive garments. Harriet’s approach is deeply rooted in sustainability, craftsmanship, and functionality, values that guide both her creative process and the final execution of her collections. Harriet’s interest in the relationship between place and identity became the foundation for her final collection, a contemporary collaboration with the ethical fashion label Damson Madder. The project took inspiration from her hometown of Stoke-on-Trent and its historic legacy in the pottery industry. She explored traditional tile designs, textures, and motifs, transforming them through experimental textile processes into modern, wearable pieces. The collection blends old and new: heritage-inspired prints with clashing patterns, vivid colour palettes, and sculptural surface details that reflect her distinctive aesthetic. Harriet's commitment to responsible design is reflected in her material choices, often favouring repurposed or responsibly sourced fabrics. She values the time and care involved in making garments and sees fashion as a space where storytelling and sustainability can meet. This philosophy was further reinforced through her work experience at REW Clothing in Harlech, where she gained hands-on industry knowledge in a small-scale, craft-focused environment. In recognition of her innovative work, Harriet was selected as a finalist in the H&M Sportswear Collaboration competition, highlighting her ability to merge creativity with commercial awareness.