Wild Traction is a snowsports capsule collection that is rooted in the belief that growth comes from falling – and getting back up again. Designed to inspire adventure and celebrate the courage to try, the collection champions the idea that there is power in being seen enjoying the process of learning. This collection captures the excitement of throwing ourselves into new experiences and the joy of perseverance. It reflects the magnetic pull we feel toward new passions, and the literal and metaphorical traction that happens between the board and snow, and the body and ground, each time we fall and pick ourselves back up.