What would the uniform of "masculinity" look like? How does it feel to wear and how are men perceived based on their styling and clothing choices? These questions formed the basis of the collection, informing all the decisions along the way. Combining Bespoke Tailoring with considered design, William George channels a keen interest in men's style to create unique pieces within his collection. Quality, practicality and comfort are paramount to the design process and influence every decision from conception to creation. His graduate collection was heavily influenced by the design prowess of 20th Century Public Service uniforms. The silhouettes, colours and hardware all invoke a sense of rigidity and restriction upon the wearer. Continually inspired by the past, his work references typical menswear design, exploring and expanding upon its design and function. He utilises bespoke tailoring techniques learnt whilst undertaking his degree, and his internships on London's historic Savile Row. This commitment to a timeless silhouette emphasises his interest in sustainability, rejecting the idea of trend-based buying.