Becca John is a multidisciplinary fashion photographer based in Somerset and Brighton, innovating ways to consciously communicate fashion, building communities through collaboration, and experimenting with techniques to convey concepts. Her values in sustainability have driven her to use second-hand and waste materials in her set design, photographic experimentation, and styling, demonstrating the importance of valuing what already exists. Each project is tailored to her collaborators and uses historical references to inform her creative direction and concept development, focusing on past relationships with materials to encourage conscious behaviors in the present.