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Xingyao Li

Xingyao Li

Winchester, UK
UNIVERSITY/COLLEGE Winchester School of Art
Course Second Hand Luxury and Sustainability
SPECIALISMS Non-gendered

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k.ryan@soton.ac.uk

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Hi, my name is Xingyao Li, and I’m a creative, dynamic, and forward-thinking Fashion Marketing with Management student at the University of Southampton. I'm passionate about marketing and eager to gain further hands-on experience through internship opportunities that allow me to apply and expand my skills in a real-world context. Studying at Winchester School of Art (WSA) has given me a strong foundation in fashion marketing, branding, consumer insight, and strategic thinking. Throughout my studies, I’ve had the opportunity to develop both analytical and creative abilities. I regularly use Adobe Creative Suite tools—including InDesign, Illustrator, and Premiere Pro—to bring my ideas to life through reports, visual presentations, and campaign concepts. Beyond my academic experience, I’ve undertaken several internships that have deepened my understanding of how the fashion industry operates—from trend forecasting and visual merchandising to digital marketing and PR. These experiences have sharpened my commercial awareness and helped me understand the fast-paced, ever-evolving nature of the industry. I’m also passionate about global perspectives and diversity. My travels and exposure to different cultures have broadened my worldview and enriched my approach to creative problem-solving. These experiences have helped me become adaptable, open-minded, and confident working with diverse teams and audiences. I am now looking to build on these experiences by contributing to a creative and innovative team. I’m especially interested in internships that focus on brand storytelling, marketing strategy, or digital content creation. With a strong spirit of exploration, a keen eye for visual detail, and a drive to learn, I am ready to bring fresh ideas and energy to new opportunities in the fashion marketing industry.

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