I'm Daisy Williams, a fashion designer driven by a love for storytelling through clothing. I use structural drape, bold graphics, and handcrafted details to create pieces that evoke emotion, atmosphere, and a sense of narrative. My design ethos is rooted in movement, play, and identity—bringing personal memories to life through expressive, sculptural womenswear. My graduate collection, 'Sweetness of the New', is inspired by the joy, spontaneity, and creativity of childhood. It reimagines the playful freedom of dressing up, inviting women to carry that same instinctive confidence and imagination into their everyday lives.