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Sarah Ajayi

Sarah Ajayi

Manchester, United Kingdom
UNIVERSITY/COLLEGE Manchester Fashion Institute
Course Queens of the Market
SPECIALISMS Womenswear,Textiles

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s.atkin@mmu.ac.uk

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This collection is a love letter to African market women the pillars of daily life, economy, and community. These women carry more than goods; they carry culture, resilience, and unspoken elegance. Through this body of work, I honour their strength and presence by reimagining them as muses of couture. My design philosophy is rooted in cultural reclamation. I create garments that tell stories garments that give space to heritage while pushing the boundaries of form. In this project, I drew inspiration from the wrapping traditions, basket-carrying silhouettes, and layered textures of African market life. I explored how functionality, when elevated, becomes beauty, how volume becomes power. The materials in this collection are deeply symbolic. I fused hand-dyed Adire with structured Hainsworth wool, creating a dialogue between traditional African craftsmanship and Western tailoring. I integrated raffia to reflect the tactile reality of the market, transforming it into a luxury textile. These material choices support my commitment to sustainability, local sourcing, and cultural storytelling. My designs reflect my muse’s duality: structured on the outside, soft and symbolic within. From bonded fabric and concealed darts to sculptural wrapping and curved volume, each piece carries meaning as well as presence. This project sits within a high-end, culturally aware luxury market for a wearer who values identity, craft, and concept. My goal is to contribute to fashion by making African stories visible and unapologetic within global conversations. This isn’t just about clothes it’s about reclaiming space, rewriting narratives, and challenging fashion norms with intention and care. In my final illustrated line-up of eight looks, the themes of power, shape, and heritage come together in a clear, confident voice. This is not a trend-led collection. It’s a statement. A celebration. A love letter written in cloth.

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