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Megan Hollifield

Megan Hollifield

Cardiff, United Kingdom
UNIVERSITY/COLLEGE University of South Wales
Course GLOOMIE
SPECIALISMS Womenswear

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torunn.kjolberg@southwales.ac.uk

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GLOOMIE is a graduate collection that explores a softer, more romantic interpretation of alternative and gothic fashion. Drawing inspiration from iconic figures such as Morticia Addams, Elvira, and Misa Amane, the collection reimagines traditional gothic aesthetics through a balance of darkness, femininity, and playfulness. Classic gothic design elements, including pinstripes, lace, dark colour palettes, cut-out details, and eyelets, are combined with softer silhouettes and delicate embellishments to create a distinctive visual identity. Frills, dramatic lace sleeves, and bat charms reference gothic symbolism while adding personality and charm to each garment. The collection challenges the perception of gothic fashion as solely dark and dramatic by embracing a more whimsical and approachable aesthetic. Through the contrast of structured tailoring and delicate details, GLOOMIE celebrates individuality, self expression, and the versatility of alternative fashion. The resulting garments embody a balance of elegance and edge, creating a collection that feels expressive, romantic, and unapologetically gothic while remaining wearable for those drawn to darker styles with a softer, more playful aesthetic.

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