Fizii - a high-end womenswear brand which champions individuality and self-expression.   Fizii is inspired by alternative subculture and music, both historical and modern, and the designs are fuelled by the contrast of traditional beauty and alternative spirit. The project promotes carrying the youthful spirit of dressing to show who you are and what you love into adulthood, through bold prints and exaggerated silhouettes. Alongside the garments, there is the Fizii Creative Club. This is Fizii’s membership scheme and community, supporting Fizii Creatives on their journey to become the loudest, most confident version of themselves. The collection created for this project is “Places of Personality”. Inspiration was taken from how the objects in the space you live in show who you are. The main source of design inspiration came from clashing the contents of an alternative person’s dressing table with those of their grandparents’ house. The prints and graphics for the collection were created through a combination of collaging primary photography of these places and original illustrations, to create large scale layering prints and graphics which tell the story of the collection. The hero piece of the collection is a dramatically oversized t-shirt - inspired by alternative band t-shirts and featuring a slogan that embodies the spirit of this project: “show ‘em what you’re about!”