Chloe Chen is a fashion designer whose practice combines vibrant colour, handcrafted textile techniques, and contemporary storytelling. A BA (Hons) Fashion Design graduate, her work explores the relationship between craftsmanship and modern ready-to-wear, celebrating individuality through expressive surface design and innovative material experimentation. Inspired by her Chinese heritage, Chloe reinterprets traditional cultural references through a playful and contemporary lens. Rather than presenting heritage in an overt or literal way, she incorporates subtle symbolic details into her designs, creating pieces that invite closer observation while balancing cultural identity with a fresh, modern aesthetic. Her design process is driven by making. She enjoys experimenting with a wide range of textile techniques, including tufting, hand embroidery, screen printing, sublimation printing, and garment customisation. By combining these processes, she creates tactile collections that embrace the character of handmade craftsmanship, where visible handwork and thoughtful imperfections become part of each garment's identity. Alongside her creative practice, Chloe has experience collaborating on design projects, presenting concepts, and engaging with customers through retail and workshop environments. She is passionate about making fashion more interactive and accessible, encouraging creativity through customisation and upcycling while promoting a more considered approach to clothing. Chloe is interested in opportunities across fashion design, textiles, creative direction, and product development, where she can continue to develop innovative collections that merge craftsmanship, culture, and contemporary design. Her ambition is to create work that is visually distinctive, emotionally engaging, and rooted in both technical skill and meaningful storytelling.