Harold Tillman CBE, Mayor of London Boris Johnson, Erin O'Connor & Stephen Jones
(Photographer: Morgan O'Donovan)
Headonism was launched as part of the 25 Years of British fashion celebrations and provided the centrepiece at the inaugural breakfast of London Fashion Week September 2009. Each participating milliner showcased five couture pieces from their forthcoming SS10 collection on a moving tableau created by artistic director Michael Howells, that was inspired by the architecture of venue Somerset House (built in 1776) and classic Wedgwood Jasperware of the Georgian period. The British Fashion Council also sponsored each milliner by providing Exhibition space.