The Revival Collection

Rhiannon Owens

Location: London, United Kingdom
University/College: Kingston School of Art Specialisms: Womenswear and Menswear
This collection was inspired by the work of Ray Petri, who founded ‘Buffalo’ which became a huge movement that challenged traditional and stereotypical ideas of men’s dress. Petri’s work changed the face and future of menswear. He explored the idea of different identities and personas through his styling. Elements of masculinity, androgyny and diversity were at the core of the Buffalo collective. The 6 looks within this collection were developed from an initial shoot which enabled a personal exploration of the Buffalo style through my own art direction. A series of styling sessions also informed the beginning of my design and toiled work and were referenced throughout the process. I chose to integrate Petri’s signature styled garments such as the trench coat, MA-1 flight jacket and boxer shorts in my collection, with the intention of reviving these classic pieces. This collection is about bravery and courage within identity. It celebrates diversity, and collaboration.

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