British Fashion Council
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Psychology Behind Pattern

Priya Kaur

Location: Cardiff, United Kingdom
University/College: Cardiff Metropolitan University Specialisms: Womenswear
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My collection is based on ‘Psychology behind Pattern’ which aims to focus on optical illusions. This is how we perceive and produce new things whilst designing. My collection has two types of prints that combine to create illusional effects that enhance the silhouette shapes which increases the satisfaction of the female body. This brings the scientific elements into fashion to express the mood of my graduate collection to trick the human eye.
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