The Fling of the Frasers

As a designer, I aim to push the boundaries of trend-conforming fashion, changing the way menswear is perceived by the fashion industry. With a focus on tailored streetwear and functionality, my final collection revolves around my Scottish roots. Scotland is a huge part of my family history but is something I have never known much about and felt detached from growing up in Wales. There is an importance in sustaining heritage and roots throughout our modern and ever-changing society, by using my family's stories and our clan's tartans I am reviving their livelihood and joy. Ensuring that the history of where we come from is not lost, making my heritage sustainable and forever living in a creative, forward-thinking way. My collection forms a range of garments, all interchangeable and wearable. They are new and exciting but have an evident undertone of education, bringing light and enjoyment into historical Scottish heritage maintaining its value and importance in modern day culture.