The Shared Memory

My name is Simone Dimitrova, and I am originally from Bulgaria. Starting my fashion design career I was driven by my heritage and family roots, and this was the main reason to choose to study fashion design and to build my brand. As a designer who values heritage, sustainability, human connection, transparency, and craftsmanship I produced my first collection with those ethos in mind. As for my first collection The Shared Memory I made it considering longevity and positive impact, offering endless evolution of fashion statement. I aspire to design goods that are meant to be worn today and treasured forever, sharing memories. Moreover, I place a big portion of my value proposition on the authenticity of my designs. I am committed to continuously doing better and bringing about practices that protect the world we live in. Starting at my brand’s core and moving across all areas of impact, I pledge to prioritise action.