Aquascutum was founded in 1851 by high quality tailor John Emary with the mission to provide stylish protection from the unpredictable British weather. John Emary invented and patented the innovative technique of shower-proofing wools and was the first to introduce rain repellent cloth. The name Aquascutum originates from the two Latin words ‘aqua’ (water) and ‘scutum’ (shield). 

Aquascutum plays an intrinsic role in the history of the trench coat; from the British Government’s commission of John Emary to design an outer garment for the officers in the WW1 trenches, to the invention of the Raglan sleeve to the deconstruction and re-interpretation of the trench and innovation of modern shower proof fabrics.

Aquascutum continues to dress the powerful, from British Royalty and politicians such as HRH King Edward V11, Winston Churchill, Sophia Loren, Greta Garbo, Sean Connery, Cary Grant, Humphrey Bogart and Peter Sellers.

Aquascutum has been part of London city life for 165 years. Its heritage is rooted in excellent British tailoring and to this day delivers an understated, British elegance.

Aquascutum is available in key department stores and boutiques globally.
43 Great Marlborough Street
United Kingdom

Contact details

Sales Contact

Daniel Bradley
Tel: +44 (0) 20 3096 1851

Press Contact

Elise Hamer
Tel: +44 (0) 20 3096 1851

Kristel Papagna
Tel: +44 (0) 20 3096 1851