This is the Uniform is a womenswear brand based in London. Jenna Young, from Blackpool, launched the brand in 2013 after completing a fine art textile degree at Goldsmiths University. Conceptual in its design ethos, This is The Uniform aims to explores social and cultural ideas, whilst focus is also heavily placed on quality and functionality with each piece manufactured in the UK. Collections include re-workings of the humble tracksuit in sheers with ribbon stripes, oversized smocked satin tops and cropped halters in ruby red jewel tones. SS16 will be her London Fashion Week debut.