The Fashion Futures Awards Announce 2016 Shortlist

07 April 2016
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The Fashion Futures Awards Announce 2016 Shortlist

Decoded Fashion announces the shortlist for the 2016 London edition of the Fashion Futures Awards. In partnership with The British Fashion Council, the awards honour the brands, retailers and tech companies who are innovating and working together to push the boundaries of what it possible in fashion and tech. 

“The shortlist for this year’s Fashion Futures Awards is an incredible mix of fashion brands, retailers and start-ups, all using tech to make their product and customer experiences better than ever. A recurring theme we have seen in the shortlist is the importance of consumer insight in delivering meaningful and valuable initiatives. We are delighted to continue to support the evolving dialogue between fashion and tech with the support of the British Fashion Council.”

Fay Cowan, Brand and Content Director, Decoded Fashion. 

With a mix of judged and nominated categories, the 10 awards to be presented during the ceremony range from mobile and e-commerce, to omnichannel and data and analytics. 

 
MASTER OF MOBILE
ASOS
Mallzee
Parcel For Me
Shopstyle

The NET SET powered by NET-A-PORTER
THE BIG IDEA 
BLUSHO 
CuteCircuit 
MySwear
Näraffär
Photospire

THE GAME CHANGER 
Karrot 
Parcel For Me
Prodibi
Smartzer 
TryLikes

DIGITAL COALITION 
Christopher Raeburn X Unmade
JW Anderson X Grindr
Monsoon X OfferMoments
River Island X Shutl
Ted Baker X Wirewax

REAL TIME INNOVATOR
Shop Direct
Thread
Topman
Topshop

NEW E-STORE ON THE BLOCK 
Dear Frances
Rêve En Vert
Semaine
Sophia Webster
The Idle Man

BYTES & BRICKS 
Hunter
NIKE
Rigby & Peller
Sephora

BEYOND THE RUNWAY
Balenciaga
Grindr X J.W. Anderson
Joshua Kane X Smartzer
Topshop X Nick Knight

A KILLER EXPERIENCE 
ASOS 
Burberry 
Farfetch 
Sephora
Topshop

THE VISIONARIES - BFC
TBA

The shortlist will be judged by an esteemed panel of experts from across the fashion and tech industries, including:
Caroline Rush CBE, Chief Executive, British Fashion Council
Dolly Jones, Digital Strategy Director, Condé Nast Digital Britain
Dylan Jones OBE, Editor of British GQ & Chair of London Collections Men
Martijn Bertisen, Director of Retail, Google
José Neves, CEO & Founder, FarFetch 
Caroline Issa, Chief Executive & Fashion Director, Tank
Will Hayward, CCO, Dazed Media
Simon Forster, Executive Director – Multichannel & Supply Chain, Selfridges
John Mooney, Creative Director; Menswear & Production, ASOS.com
Robin Derrick, Executive Creative Director, Spring Studios
Amy Cole, Head of Brand Development (EMEA), Instagram
Clara Mercer, Head of Communications, British Fashion Council 
Antoine Nussenbaum, Co-Founder and Principal, Felix Capital 
Marc Worth, CEO, Stylus