SWITCH to BLUE

The SWITCH to BLUE campaign aims to bring the fashion industry together to lead in ambitious environmental action, for a more sustainable and greener future

British Fashion Council and Roland Mouret have joined forces with Arch & Hook to launch the SWITCH to BLUE campaign to bring the fashion industry together to lead in ambitious environmental action, for a more sustainable and greener future. The SWITCH to BLUE campaign asks that fashion businesses commit to replacing their sample hangers from a single-use plastic solution with no circular life cycle, to Arch & Hook marine plastic hangers.
 
Based on current trajectories by 2050 there will be more plastic in our oceans than fish. 
 
An estimated 40 billion hangers are produced for the US fashion industry alone. The majority of these will be used once with 85% ending up in landfill, taking more than 1,000 years to degrade. 
 
The Arch & Hook BLUE® hanger is made from a mixture of marine plastic and toxic waste found in our seas:

  • Once removed from the ocean, the plastic is sorted, separated, shredded, transported and then prepared as raw material for re-use
  • The sourcing of plastic used for the hangers actively removes plastic from our oceans and minimises additional production 
  • The hangers are manufactured at source keeping the carbon footprint as low as possible
  • The Arch & Hook BLUE® hanger resembles a standard hanger and is equally as durable
  • The Arch & Hook BLUE® hanger program is the world’s first marine plastic, closed loop hanger program

Our industry has the power to be a catalyst for global change and we hope we can add more brands and businesses to the list contributing to cleaner oceans and a more sustainable fashion future. For further information on this initiative, please email: annabelle.morell-coll@britishfashioncouncil.com or info@archandhook.com.