14 February 2019
London Fashion Week, Friday 15th – Tuesday 19th February, will showcase over 100 businesses leading in creativity and innovation with visitors from 49 countries. This season the British Fashion Council are putting a focus on a move towards more sustainable practices and their Positive Fashion initiative through a partnership with BBC Earth and designer Amy Powney of Mother of Pearl. The collaboration will explore the impact fashion industry has on the planet while highlighting the positive tangible opportunity for sustainable fashion choices by businesses and mindful consumer behaviour.