Future British was an exciting collaboration between Boden and the British Fashion Council that supported new British designers (men's, women's or accessories) as they built their businesses in the fashion industry. Over a 12-month period, the designers selected to participate benefited from Boden's expertise. As well as seasonal financial support, they received mentoring in all areas key to building a global brand. This included access to Boden's studios for shoots, product development, brand identity, lookbooks and PR, marketing and digital strategy.Recipients of Future British, a Boden-led initiative, also gained access to the brand's leadership team, from Chairman Johnnie Boden to CEO Julian Granville, Product Director Matthew Hilgeman and Global Brand Director Penny Herriman. The BFC provided additional support through the BFC Fashion Business Network, including advice and support with legal, accounting, banking, production, content and communications.