26th May 2026 - The British Fashion Council (BFC) today announces a four-year commitment to strengthen and expand its LONDON show ROOMS (LsR) presence in Paris, reinforcing its long-term strategy to accelerate commercial resilience across British designer businesses. As part of this commitment, the BFC will host LsR during Paris Fashion Week Men’s from Thursday 25th to Tuesday 30th June 2026 at The Architect’s House, 77 Rue Vieille du Temple, Paris 75003.
Designers participating:
CLIO PEPPIATT | CLOTHSURGEON | DERRICK | E.L.V. DENIM | EUDON CHOI JOHANNA PARV | LABRUM LONDON | NICHOLAS DALEY | OCTI PALMER//HARDING | TONDOLO
LsR brings together BFC Foundation designers, BFC Designer Members and Fashion East designers, offering a focused platform to showcase British menswear at a pivotal moment in the international fashion calendar. The June showroom provides designers with direct access to leading international press and buyers, supporting commercial growth and global visibility. The initiative sits within BFC International, a core pillar of the organisation’s strategy, BFC 2030: Access, Creativity, Growth. This marks the first step in the evolution of London Show Rooms as a globally and culturally expanded platform, with further plans to introduce renewed formats, partnerships and market activations designed to connect British designers with new international audiences and opportunities.
Laura Weir, Chief Executive, British Fashion Council: “The objective of BFC International is to deepen our engagement in key international markets by creating opportunities for British designer businesses to grow sustainably and build commercial resilience. Paris plays a vital role in this vision, acting as a critical gateway for international expansion and enabling our designers to connect with new audiences, retail partnerships and opportunities worldwide.”
Confirmed LONDON show ROOMS dates 2026 / 2027:
25th-30th June 2026 | 1st-6th October 2026
21st-26th January 2027 | 4th-9th March 2027
24th-29th June 2027 | 30th Sept-5th October 2027
The pop-up showroom is made possible by the BFC Foundation and is exclusively reserved to buyers, press and fashion industry professionals. To book an appointment, please contact LsR@britishfashioncouncil.com. Discover more about LONDON show ROOMS here.
For press enquiries:
davina.wedderburn@britishfashioncouncil.com
ella.maltzman@britishfashioncouncil.com