Application & Criteria

 house of holland aw12


  • Applications are now open. Applications are now closed for autumn/winter 2014.
  • Those selected to the next stage will be invited to interview; you will receive notification by November 11th if you have been invited to the interview stage.
  • Week commencing November 18th interviews will take place.


  • Fashion Forward is open to both Ready to Wear and accessories designers.
  • Businesses that have been established for three years or more.
  • Designers interested in applying should be presenting their collection on-schedule at London Fashion Week, either received NEWGEN funding within the last three years or demonstrate that they are at a similar stage in their business development.
  • Businesses should have a turnover between £300,000 and £1,000,000 although other businesses may be considered in exceptional circumstances.
  • Applicants must have a UK based business but do not have to be British.

Application Process:

Applications are now closed.

Application submission

Fashion Forward applicants will then need to return their application forms.

Full business plan including:

  • Short-term and long-term business goals and objectives.
  • Current organisational structure (employees and roles).
  • Consultants, outside advisors and professional organisation that you are currently working with.
  • Your current brand positioning in the market.
  • Three year plan for the business.
  • Last set of audited accounts and projection for current financial year.
  • A list of your current UK and international stockists.
  • A diversity monitoring form.

Brand presentation

  • A portfolio containing imagery and look books from your recent  spring/summer 2014 collection and past 4 seasons collections s which may include sketches, photos, editorial images, advertisements and/or videos.

* All financial and business information provided to the BFC will be kept strictly confidential and will only be used in connection with the selection process and will not be used by any of the judging committee outside the selection process.

interview stage

If you are shortlisted for interview, you will be asked to bring with you:

  • A presentation of your forthcoming AW14 collection plans including any mood boards, sketches, swatches. 
  • Outline of your showcasing plans including format, proposed venue, team structure.
 louise gray aw12

Additional Information

  • Recipients of BFC Fashion Forward support are chosen by an independent selection panel of media, buyers and sponsors, which may change each season.
  • Designers will be awarded cash support to be used towards their showcasing production at London Fashion Week.
  • Designers may receive venue support to show in one of the official BFC spaces, if this is suited to their showcasing plans.
  • Designers should be open for sales appointments in London during the season that they receive support.
  • Designers will have access to business support and mentoring from the BFC.


We use cookies on this site to enhance your user experience and for analytic purposes. By clicking I agree, you give your consent for us to set cookies. View more in the Terms & Conditions and Privacy Policy.