The Model Zone January 2020

21 January 2020

The British Fashion Council runs The Model Zone as part of the Model Health Programme and to ensure the well-being of models during London Fashion Week (LFW) and London Fashion Week Men’s (LFWM).

The Model Zone is a private space for use by the models taking part in the catwalk shows and presentations during the event. It offers models a dedicated space to eat, drink and relax in between shows and is supported by The Mayor of London.

The Model Zone will be open from the 4th January - 6th January, from 11:00 – 18:00 daily (except on the 4th January when it will open at 12:00 and the 6th January when it will close at 17:00).

The full event details on The Model Zone are available from model agencies.

This season at The Model Zone we will be featuring the following:


Changing the face of what it means to be a man in The HUMEN Space. HUMEN is leading the movement to improve and maintain men's mental health through The HUMEN Space. Anonymous, preventative and non-clinical spaces for men to talk, listen and connect on a regular basis.

The Be Well Collective

The Be Well Collective is a charitable initiative that aims to bring nutritional education and mental health coaching to the world of fashion models; the women and men that represent society’s aesthetic paradigm yet off camera often face the greatest body consciousness, self-esteem and stress related issues.


Weleda will be offering models a pampering menu of creature comforts and organic beauty. Weleda’s experienced team will offer revitalising treatments and massages with a choice of fragrant body oils, soothing mini facials and holistic skincare advice. Homeopaths will also be on hand for wellbeing advice and holistic health consultations, as well as providing Weleda goody bags filled with hero products.

The Model Zone contact details:

Email: models@britishfashioncouncil.com  
Mobile: 077 6608 3597 (during LFWM only)

With thanks to our generous suppliers and supporters

Ace Hotel London




Mayor of London

The Be Well Collective

Qnola, Weleda

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