The Fashion Awards

Introducing the New Wave: Creatives 2021

17 days(s) ago

We are delighted to unveil the NEW WAVE: Creatives 2021 - a list of the fifty most innovative and inspiring young creative talents from around the world. The dynamic list includes trailblazers from across multiple disciplines, including artists, casting agents, hair and makeup artists, image makers, nail artists, set designers, stylists and writers. This year’s finalists - hailing from the UK, Ghana, Austria, Germany, The Netherlands, Nigeria, China, the US and beyond - were voted for by last year’s NEW WAVE: Creatives; the 2020 line-up directly influencing that of 2021 in a meaningful act of peer-to-peer advocacy.

The final fifty will be celebrated as part of The Fashion Awards 2021 presented by TikTok, on Monday 29th November at the Royal Albert Hall, London. The event, which will evolve to a global entertainment platform to celebrate fashion’s role at the intersection of culture, will celebrate the people and organisations who have led change in the fashion industry this year.

Celebrated young photographer, Stephen Tayo - himself a NEW WAVE: Creatives recipient in 2020 - has captured intimate portraits of this year’s line-up, his sitters dialing in from around the world via FaceTime to Tayo’s Lagos studio. See images here.

Introducing the 2021 NEW WAVE: Creatives:

Crystabel Riley,

Make-up Artist

Amidat Giwa,

Hair Stylist

Billy Lobos,

Stylist

Blake Erik,

Hair Stylist

Chenyu,

Stylist

Christina Ebenezer,

Photographer

Crystabel Riley,

Make-up Artist

David Ụzọchukwu,

Photographer

Derrick Ofosu Boateng,

Photographer

Dushan Petrovich,

Hair Stylist

Fish Zhang,

Photographer

Giovanni Corabi,

Photographer

Hugo Yanguela,

Photographer

Ignasi Monreal,

Artist

Jade Adeyemi,

Set Designer

Jazz Grant,

Artist

Jeano Edwards,

Photographer

Jenny Brough,

Photographer

Jordan Anderson,

Creative Director

Joseph Charles Viola,

Artist

Justin French,

Photographer & Director

Karin Westerlund,

Make-up Artist

Kristina Nagel, 

Artist

Kyle Dominic,

Make-up Artist

Lisa Mård,

Nail Artist

Liv Liberg,

Photographer

Lynski,

Make-up Artist

Mata Marielle,

Make-up Artist

Najia Saad,

Casting Director

Olivia Lifungula,

Photographer

Porsche Poon, 

Make-Up Artist

Raisa Flowers,

Make-up Artist

Rasaan Wyzard,

Stylist & Photographer

Raymond Gee,

Stylist

Rebeka Mór,

Digital Artist

Rory Mullen,

Artist

Ryan Mitchell,

Hair Stylist

Sirui Ma,

Photographer

Sonny Molina,

Hair Stylist

Tim Elkaïm,

Photographer

Tom Blesch,

Photographer

Vassilis Theotokis,

Make-up Artist

Vito Fernicola,

Photographer

William Waterworth,

Photographer

Xavier Scott Marshall,

Photographer

Xin Miao,

Make-up Artist

Yann Turchi,

Hair Stylist

Yuen Hsieh,

Director & Digital Artist

Zandile Tshabalala,

Artist

Zhong Lin,

Photographer

 

By becoming part of this year’s NEW WAVE: Creatives line-up, the group will benefit from a dedicated, sustained communications campaign including international PR, year-round social media support across the BFC’s channels, and a purpose-built portal on The Fashion Awards website acting as a go-to resource for the industry to facilitate recruitment of exceptional talent.

The Fashion Awards presented by TikTok raises funds for the BFC Foundation (Registered Charity Number: 1185152) which supports the future growth and success of the British fashion industry by focusing on Talent, Education, Grant-Giving and Business Mentoring and aims to improve equality and opportunity so that the fashion industry remains diverse and open to all, helping talented designers at all stages of their career from school level through to becoming a global fashion brand. In 2020/21, the BFC raised £1.7 million for the BFC Foundation, and its talent support initiatives and this year the charity supported 33 designers.

The generosity and commitment of our partners, suppliers and supporters is more vital than ever. Please help us by acknowledging their support alongside our Principal Partner: TikTok; Official Partners: American Express, Flannels, Getty Images, Moët & Chandon, Royal Salute and The Londoner for their ongoing support.

General tickets for The Fashion Awards 2021 presented by TikTok are available here.

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