We are delighted to unveil the NEW WAVE: Creatives 2021 - a list of the fifty most innovative and inspiring young creative talents from around the world. The dynamic list includes trailblazers from across multiple disciplines, including artists, casting agents, hair and makeup artists, image makers, nail artists, set designers, stylists and writers. This year’s finalists - hailing from the UK, Ghana, Austria, Germany, The Netherlands, Nigeria, China, the US and beyond - were voted for by last year’s NEW WAVE: Creatives; the 2020 line-up directly influencing that of 2021 in a meaningful act of peer-to-peer advocacy.
The final fifty will be celebrated as part of The Fashion Awards 2021 presented by TikTok, on Monday 29th November at the Royal Albert Hall, London. The event, which will evolve to a global entertainment platform to celebrate fashion’s role at the intersection of culture, will celebrate the people and organisations who have led change in the fashion industry this year.
Celebrated young photographer, Stephen Tayo - himself a NEW WAVE: Creatives recipient in 2020 - has captured intimate portraits of this year’s line-up, his sitters dialing in from around the world via FaceTime to Tayo’s Lagos studio. See images here.
Introducing the 2021 NEW WAVE: Creatives:
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Crystabel Riley,
Make-up Artist
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Amidat Giwa,
Hair Stylist
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Billy Lobos,
Stylist
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Blake Erik,
Hair Stylist
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Chenyu,
Stylist
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Christina Ebenezer,
Photographer
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Crystabel Riley,
Make-up Artist
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David Ụzọchukwu,
Photographer
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Derrick Ofosu Boateng,
Photographer
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Dushan Petrovich,
Hair Stylist
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Fish Zhang,
Photographer
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Giovanni Corabi,
Photographer
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Hugo Yanguela,
Photographer
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Ignasi Monreal,
Artist
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Jade Adeyemi,
Set Designer
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Jazz Grant,
Artist
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Jeano Edwards,
Photographer
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Jenny Brough,
Photographer
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Jordan Anderson,
Creative Director
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Joseph Charles Viola,
Artist
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Justin French,
Photographer & Director
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Karin Westerlund,
Make-up Artist
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Kristina Nagel,
Artist
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Kyle Dominic,
Make-up Artist
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Lisa Mård,
Nail Artist
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Liv Liberg,
Photographer
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Lynski,
Make-up Artist
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Mata Marielle,
Make-up Artist
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Najia Saad,
Casting Director
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Olivia Lifungula,
Photographer
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Porsche Poon,
Make-Up Artist
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Raisa Flowers,
Make-up Artist
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Rasaan Wyzard,
Stylist & Photographer
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Raymond Gee,
Stylist
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Rebeka Mór,
Digital Artist
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Rory Mullen,
Artist
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Ryan Mitchell,
Hair Stylist
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Sirui Ma,
Photographer
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Sonny Molina,
Hair Stylist
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Tim Elkaïm,
Photographer
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Tom Blesch,
Photographer
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Vassilis Theotokis,
Make-up Artist
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Vito Fernicola,
Photographer
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William Waterworth,
Photographer
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Xavier Scott Marshall,
Photographer
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Xin Miao,
Make-up Artist
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Yann Turchi,
Hair Stylist
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Yuen Hsieh,
Director & Digital Artist
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Zandile Tshabalala,
Artist
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Zhong Lin,
Photographer
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By becoming part of this year’s NEW WAVE: Creatives line-up, the group will benefit from a dedicated, sustained communications campaign including international PR, year-round social media support across the BFC’s channels, and a purpose-built portal on The Fashion Awards website acting as a go-to resource for the industry to facilitate recruitment of exceptional talent.
The Fashion Awards presented by TikTok raises funds for the BFC Foundation (Registered Charity Number: 1185152) which supports the future growth and success of the British fashion industry by focusing on Talent, Education, Grant-Giving and Business Mentoring and aims to improve equality and opportunity so that the fashion industry remains diverse and open to all, helping talented designers at all stages of their career from school level through to becoming a global fashion brand. In 2020/21, the BFC raised £1.7 million for the BFC Foundation, and its talent support initiatives and this year the charity supported 33 designers.
The generosity and commitment of our partners, suppliers and supporters is more vital than ever. Please help us by acknowledging their support alongside our Principal Partner: TikTok; Official Partners: American Express, Flannels, Getty Images, Moët & Chandon, Royal Salute and The Londoner for their ongoing support.
General tickets for The Fashion Awards 2021 presented by TikTok are available here.