LONDON show ROOMS Menswear: Thursday 16th – Tuesday 21st January 2020

LONDON show ROOMS Womenswear: Wednesday 26th February – Tuesday 3rd March 2020

LONDON show ROOMS provides a unique opportunity for emerging British designers to promote themselves outside London. The pop-up showroom is a strategic element of the British Fashion Council's support and mentoring scheme.

The BFC launched LONDON show ROOMS in 2008, taking emerging talent to Paris during Paris Fashion Week to sell in a showroom environment. The initiative was an instant success and has grown season on season, supported by Sarah Mower, BFC Ambassador for Emerging Talent, who took the lead in galvanising high profile media support for London’s brightest rising stars.

LONDON show ROOMS is supported by the European Regional Development Fund and the Department for International Trade.



Atelier Richelieu
60 rue de Richelieu 
Paris 75002

Opening times:

10:00 – 19:00 (closing at 18:00 on the last day)


General Information:

Anna Orsini
Strategic Consultant, British Fashion Council
Tel: +44 (0) 20 7759 1992

Rachel Cooper
Senior Retail Communication Executive 
Tel: +44 (0) 20 7759 1998

Charlotte Berghman
Senior Press Assistant
Tel: +44 (0) 20 7759 1959