Common

Common
DESIGNER NAME: Saif Bakir and Emma Hedlund.

BACKGROUND: Saif and Emma hail from Sweden and both studied in London. Saif studied menswear at London Collage of Fashion and Emma womenswear at Central St Martins. Both have worked at a series of renowned fashion houses, most recently working with Kanye West in Paris, where the duo worked side by side for the first time.             
    
SIGNATURES: “Progressive design with clean aesthetics.”

TRADEMARK PIECE
: “Our bird print bomber jacket “.

COLLECTION: “For autumn/winter 2014 we drew inspiration from Tech-Noir.”

ONE PLACE IN LONDON THAT ALWAYS INSPIRES YOU:
"The city in itself is a huge inspiration, it’s so vibrant, multicultural and diverse that it never fails to inspire."

BEST THING IN LONDON TO DO FOR FREE:
"The bookshop at the Tate modern, we can spend hours in there."

www.common-swdn.com
Unit J2b
55-57 Wallis Road
London
E9 5LH

Contact details

Sales Contact

Saif Bakir
saif@common-swde.com
Tel: +44 (0) 79 196 7531

Emma Hedlund
emma@common-swdn.com
Tel: +44 (0) 75 1086 7363

Press Contact

Emma Pettersson
emma.pettersson@patrikssonpr.com
Tel: +46 (0) 85 2800 590
Mobile: +46 (0) 709 328647