DESIGNER NAME: Saif Bakir and Emma Hedlund.
BACKGROUND: Saif and Emma hail from Sweden and both studied in London. Saif studied menswear at London Collage of Fashion and Emma womenswear at Central St Martins. Both have worked at a series of renowned fashion houses, most recently working with Kanye West in Paris, where the duo worked side by side for the first time.
SIGNATURES: “Progressive design with clean aesthetics.”
TRADEMARK PIECE: “Our bird print bomber jacket “.
COLLECTION: “For autumn/winter 2014 we drew inspiration from Tech-Noir.”
ONE PLACE IN LONDON THAT ALWAYS INSPIRES YOU: "The city in itself is a huge inspiration, it’s so vibrant, multicultural and diverse that it never fails to inspire."
BEST THING IN LONDON TO DO FOR FREE: "The bookshop at the Tate modern, we can spend hours in there."