NEWGEN ONE TO WATCH: EFTYCHIA
14 Feb 2020, 12:30 - 14:30
London-based EFTYCHIA is a womenswear brand founded by Greek born Eftychia Karamolegkou in 2018 a year after graduating from her MA course at Central Saint Martins.
It's a brand of relaxed tailoring and timeless aesthetics, with a strength of detail which adds depth to each look. EFTYCHIA seeks to demonstrate what a difference it would make if the canon of men's tailoring were incorporated into women's clothing, if women were willing to give it a try. Each piece is inspired by traditional men's suiting, yet imbues a raw femininity which our woman owns and commands.