British Fashion Council
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Violet May, Sustainable Lingerie

Eve Grant

Location: Surrey / London,United Kingdom
University/College: Falmouth University
Specialisms: Fashion marketing and communication
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Violet May is a sustainable and inclusive lingerie brand celebrating women’s bodies. The underwear industry stresses affordability over quality. With lower cost options arising, so do the amount of items made from synthetic materials - bad for both the environment and intimate health. Size inclusivity in the sustainable industry is still severely lacking. If plus-size people are unable to shop sustainably, they will return back to fast-fashion brands - derailing the progress of the slow fashion movement. These cheap, poorly made products will be disposed into landfill in no time.
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