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The British Fashion Council (BFC) has today announced a collaboration with that will act as the official online retail partner by creating the first exclusive online retail space dedicated to a selection of London’s leading emerging talents from the BFC’s LONDON show ROOMS. Due to launch in September during London Fashion Week, the virtual space will showcase in a dedicated “mini-store” the Autumn/Winter ’10 women collections from designers Mark Fast (Faster), Mary Katrantzou, Todd Lynn, Michael Lewis London and Christopher Raeburn alongside exclusive content and video interviews about the designers and their creative vision.

LONDON show ROOMS is the international designer showcase and wholesale platform created by the BFC, dedicated to supporting and showcasing leading emerging British designers. For the first time ever in September fashion connoisseurs will be able to buy directly from a selection of the LONDON show ROOMS thanks to the new online space on The next LONDON show ROOMS will take place in Paris, 1st – 8th October 2010.

Caroline Rush, CEO (Joint), British Fashion Council said, “We are very pleased to be collaborating with The BFC’s new talent initiatives are synonymous with strong design and this online retail space will offer some of our leading emerging design talents the opportunity to grow their businesses on an international scale and broaden awareness of the LONDON show ROOMS initiative.”

With this collaboration confirms its commitment to championing emerging talent with a focus on cutting-edge collections and craftsmanship, continuously promoting them in over 50 countries.

Image: Mary Katrantzou SS11. Yesterday at the Topshop Show Space.

For press enquiries contact: Press Office +39 02 8311 2811

For British Fashion Council press enquiries contact:
Gemma Ebelis or Kitty McGee at the British Fashion Council +44 (0) 20 7759 1986 /

For more information on LONDON show ROOMS contact:
Barbara Grispini +44 (0) 7765 000 224 / +33 (0) 6 7429 2708

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