London Collections: Men Sponsors

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London Collections: Men Sponsors


Professional cult hair brand Fudge is building on its strong male grooming heritage by collaborating with the British Fashion Council as the Official Hair Partner for London Collections: Men.

As the official hair partner, Fudge will play host to ‘The Fudge Fix’ a dedicated salon and lounge located at The Hospital Club, which will act as the main venue for London Collections: Men during the three day event. Fudge will also sponsor and style a number of the shows.

A team of Fudge stylists will be on hand at ‘The Fudge Fix’ to provide cutting and styling services available to celebrity and fashion VIPs, press, buyers, and London Collections: Men committee members.  'The Fudge Fix’ will also act as a space for the brand to host key guests, carry out press interviews and offer a general chill out space for models, stylists and designers in its lounge area. ‘The Fudge Fix’ aims to offer around 100 appointments across three stations over three days.

Visit the website to search and buy the full range of Fudge products. 

For stockist information call 020 7845 6333

For further info please contact Gemma Coxedge or Eliane Banda on or 020 7759 9784
Twitter: @FudgeHair


GQ is very excited to be an official partner of London Collections: Men. As Britain’s most successful men’s magazine our new relationship with the showcase of the best of British menswear is a natural fit.

The launch of the first LC: M in June 2012 showed that London is unquestionably the most important city in the world for menswear, from the technical perfection of Savile Row to the extraordinary dynamism of young British designers, this is the epicentre of men’s fashion. In print, online and in social media, GQ’s coverage of this prestigious event will be second-to-none, and we know our readers are hungry to know all about what is coming down the catwalks, who’s in the front row and what’s happening at the presentations and the parties. GQ is all about British men’s fashion and we are proud to say that we are officially at the heart of the London Collections: Men.


As the official supplier of Underwear to London Collections: Men, HOM are thrilled to be working with the British Fashion Council in supporting both established & new designers across the board.

Stylish, independent, original and above all masculine... The only underwear brand created especially for men, expect to see HOM’s exquisite collections aiming to be under-dorning every major designers collections for AW13.

HOM will be providing shows and stylists with all their underwear needs from fittings and castings to the catwalk, the aesthetics, cut, shape and sheer quality of the products provided will create the perfect style foundation for the new AW13 collections as designed by many of the world’s major fashion designers.

With style more than ever starting from the inside out HOM expands its reputation as a bespoke brand tailored perfectly to every man, every look, and every fashion week.

The Hospital Club

For the second time, the Hospital Club is the central hub for London Collections: Men. Located in the heart of Covent Garden, the venue will provide a space for presentations, events, screenings and lounges across the three day showcase. UK and International media and buyers will be given access to the on-site facilities including lounges and meeting spaces.

 “The Hospital Club prides itself on being the essential hub for London’s creative industries, and I’m thrilled to be welcoming London Collections: Men back to the Club in 2013 to entertain, inspire and stimulate our members and the wider community, endorsing the Club’s position as London’s most dynamic space for creative collaboration." - Sue Walter, CEO The Hospital Club
For over seven years, The Hospital Club has offered a unique and inspirational environment for the creative industries to come together to create, connect and collaborate in the heart of Covent Garden. With a keen focus on supporting emerging talent, its entire philosophy is centred on cultivating enterprise across the creative industries, from Fashion to Film; from Design to Digital.

Lavazza Coffee

Lavazza, Italy’s favourite coffee, and purveyor of Italian style continues its relationship with fashion and is once again an Official Sponsor of London Collections: Men. Following on from its long-standing sponsorship with London Fashion Week, Lavazza will be fuelling the fashion elite as designers, stylists and style mavens descend upon the capital. As well as showcasing its stylish capsule coffee machines, it will be offering the fashion pack an authentic Italian coffee experience at many touch points throughout the event.

Mercedes – Benz UK

Mercedes-Benz continues its association with fashion and style as the car brand sponsor of London Collections: Men.

A fleet of striking Mercedes-Benz models will ensure that guests move effortlessly, in style and comfort, between the London Collections: Men catwalk shows and events. The cars, combining power and poise, mean that guests enjoy their very own Mercedes-Benz experience.

Debbie Hull at Mercedes-Benz UK:
+44(0)1908 301313

Sheena Hamilton at Mercedes-Benz UK:
+44(0)1908 301330


MRPORTER.COM is the award-winning global retail destination for men’s style, combining the best international menswear with editorial content.  The site sells over 170 leading international brands, with content and new products added weekly.  MR PORTER offers express worldwide shipping to 140 countries (including same day delivery to London and Manhattan), and a free collection service for returns and exchanges.  Designers available include Alexander McQueen, Givenchy, Raf Simons, Lanvin, Loro Piana, Maison Kitsune, Boglioli, A.P.C, Beams Plus, J.Crew, Church’s, and Common Projects.


As one of the original partners of London Collections: Men, Nyetimber is pleased to continue in its support of celebrating the very best of British style.

For over 20 years, Nyetimber has had a single aim: to make the finest English sparkling wine, one to rival the very vest in the world, including champagne. A true pioneer, Nyetimber was the first producer to craft wines made exclusively from the 3 celebrated varieties found in Champagne: chardonnay, pinot noir and pinot meunier. Our wines are made from one hundred percent of estate-owned grapes.

Nyetimber’s numerous international awards prove that England can indeed produce wines of grande marque standard, the vision shared by owner Eric Heerema and winemaker Cherie Spriggs. Nyetimber’s vineyards sit on the type of soil found in Champagne, which dips under the channel and reappears in West Sussex.

Radisson Blu Edwardian Mercer Street Hotel

Radisson Blu Edwardian Mercer Street Hotel, located at the heart of the uber-chic Seven Dials Village, is delighted to be the official hotel partner for the second year running for the London Collections: Men. Just seconds away from London’s most elite shopping venues Mercer Street Hotel makes an ideal partner. In keeping with the area’s stylish surroundings, the hotel offers five-star luxury at affordable prices and boasts 137 new bedrooms, 8 luxurious suites with dressing rooms and Union-Jack design SMEG fridges, the most up-to-date Apple TV technology in every room and free WiFi throughout.

"It is a privilege to be the official partner for London Collections: Men 2013. This event is a highlight in the fashion calendar and one we are incredibly proud to be affiliated with. This landmark hotel, at the heart of Seven Dials, is as hip as the area that surrounds it which makes us the perfect place to celebrate this stylish event." - Dawn Thomas, General Manager Radisson Blu Edwardian Mercer Street Hotel


TOPMAN has always been a stalwart supporter of young and emerging talent and has worked alongside such designers as Kim Jones, Lou Dalton, Todd Lynn, Richard Nicoll, Deryk Walker and Ann-Sofie Back early on in their careers. In 2005, MAN, a joint partnership between Topman and Fashion East was born and for the last twelve seasons has been a firm fixture on schedule at LFW nurturing and supporting brilliant young menswear design talent. To date, MAN has supported more than 25 young menswear designers most of whom have graduated to become recipients of the NEWGEN MEN Award - of which Topman are very proud to be the official sponsor. Along with the fact that so many brilliant young designers have debuted at MAN - , this BFC Award is testament to the strength of menswear talent in Britain today and the undoubted need for further and on-going support to establish them as serious contenders in the global menswear market. The arrival of London Collections: Men signals a great milestone in the future of British Menswear and one that Topman is proud to have played such an influential role in achieving since the very beginnings of MAN all those many years ago.

The Woolmark Company

The Woolmark Company have extended their support of London Collections Men for the second season, to promote and educate designers, industry and consumers on the natural performance attributes and versatility of Merino wool in the A/W season.  Partnering with 4 talented British menswear designers; E Tautz, Jonathan Saunders, Richard James and Richard Nicoll, each prominently using Merino wool.
The Woolmark Company will create a ‘Merino Gallery’ within the Hospital Club based on The Wool Lab, a seasonal guide for emerging wool trends, created in collaboration with the world’s leading spinners and weavers, The Wool Lab offers a collection of commercially available yarns and fabrics, plus exclusive pieces from Woolmark’s archives, organised by inspirational themes, to inspire the fashion and textile industry.  Visitors to the Merino Gallery within the hospital Club will be able to view key Merino wool pieces by Richard Nicoll, Jonathan Saunders, E Tautz and Richard James and see what role Merino wool plays in their collections.   The installation will show the transition from inspirational trends through to commercially available garments.
‘The English Gentleman’ - A unique and exciting wool journey will also be created and experienced at Spencer House, in a joint collaboration with the Gentlemen’s Houses of Savile Row and St. James in association with The Woolmark Company and creatively styled by Jo Levin, the event is by invitation only from 3.30pm to 5.30pm on Tuesday 8th January.


Vodafone UK is proud to support London Collections: Men, taking place in January 2013.

This is the second season Vodafone have supported the London Collections, allowing Vodafone customers to get closer than ever before to emerging trends from the best of British brands and innovative new talent.
Now in its in second season, London Collections: Men will once again feature a re-chargeable front row at the catwalk shows and rechargeable stations which will be available at both venues, keeping guests connected at all times.
With Vodafone VIP, customers get fabulous experiences in fashion, festivals and motorsport. From track days, 48 hour early access to the hottest festival tickets and the chance to go to London Fashion Week and Vodafone London Fashion Weekend, everyone can feel like a VIP with Vodafone. All Vodafone customers can register for Vodafone VIP by going online to

Image: Topman, SS13 at London Collections: Men, June 2012

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