London Collections: Men Sponsors & Suppliers SS15

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London Collections: Men Sponsors & Suppliers SS15


Fudge is excited to be continuing its collaboration with the British Fashion Council as the Official Hair Sponsor for London Collections: Men. Fudge continues to support a number of emerging and established British designers with the likes of Agi & Sam, Katie Eary, Craig Green and James Long already confirmed.

As the official hair partner, Fudge will be back with ‘The Fudge Fix’ - two dedicated salons for attendees in need of styling or a quick chop. Come find us on the third floor at The Hospital Club and the lower ground floor at Victoria House from Sunday to Tuesday for a ‘do'!

For further info or backstage requests please contact Eliane Banda on: or 020 7759 9784 and for hair appointments please contact 07725 255 563

Twitter and Instagram: @FudgeHair


As Britain’s most successful men’s magazine, GQ is once again thrilled to be an Official Sponsor of London Collections: Men. The showcase of the best of British menswear and the country's biggest-selling upmarket men's publication is a natural fit – rather like the perfect bespoke suit.

The extraordinary success of LC: M and its growth over four seasons proves that London is unquestionably the centre of the menswear universe, from the technical perfection of Savile Row to the directional dynamism of young British designers, this is the epicenter of men’s fashion. In print, across our digital platforms and on social media, GQ’s coverage of the event will be second-to-none, and we know – and our sales tell us – that our readers are hungry for the inside track on what is coming down the catwalks, who’s in the front row and what’s happening at the presentations and the parties. GQ is all about British men’s fashion and we are proud to say that we are officially at the heart of London Collections: Men.


Lavazza, Italy’s favourite coffee, is excited to be sponsoring London Collections: Men for what promises to be another stylish affair. The prestigious event emphasises both the creative and commercial importance of British brands and emerging talent as well as the rich cultural landscape that contributes to the inspiration and success of this sector.
The Lavazza pop up coffee shop will sit outside Victoria House in Bloomsbury Square on Monday 16th and Tuesday 17th of June during the fashionable festivities. This year the Lavazza coffee van will be designed by renowned fashion label, SIBLING. The style-savvy crowd will be able to come to the area and enjoy authentic Italian coffee throughout the two days. There will also be a chance to win two tickets for SIBLING’s catwalk show. If you miss the Lavazza action at Victoria House, you’ll be able to grab a coffee at any of the venues at London Collections: Men.

Lavazza will be ensuring the fashion elite get their caffeine fix as they indulge in the best of British brands. All events on the schedule are designed to showcase the breadth of British fashion talent, from the world’s most innovative emerging talents to global menswear brands and Savile Row tailors.

For further information, images or samples please contact the Lavazza team at 0203 117 1800

L’Oreal Paris Men Expert

L’Oreal Paris Men Expert partners for the 3rd season with London Collections: Men as the ‘Official Skincare Partner’.
L’Oreal Paris Men Expert combines a legacy of science and innovation, with in-depth knowledge of men’s needs, to create grooming regimes 100% designed for men. We have an extensive range of men’s grooming products including shaving, skincare & deodorants formulated for every man’s skin using advance research and tailor-made technology.
Looking good goes hand in hand with fashion and to embrace this synergy, Men Expert has partnered with London Collections: Men as the Official Skincare Partner.

LC:M showcases directional style for the British man and is the leading platform for menswear designers in the UK.

For more information please contact Hayley Roughton on or 0208 762 4537


Mercedes-Benz continues its association with fashion and style as the Official car Sponsor of London Collections: Men.

A fleet of striking Mercedes-Benz models will ensure that guests move effortlessly, in style and comfort, between the London Collections: Men catwalk shows and events.   The cars, combining power and poise, mean that guests enjoy their very own Mercedes-Benz experience.


Debbie Hull at Mercedes-Benz UK: +44(0)1908 301313

Sheena Hamilton at Mercedes-Benz UK: +44(0)1908 301330


Nyetimber is proud to sponsor LC:M for the fourth consecutive year, our synonymous beliefs with The British Fashion Council in British craftsmanship makes us a perfect partner for this event. A true pioneer, Nyetimber is England’s original and most prestigious sparkling wine producer which allows us to align ourselves with both the great British and international luxury brands supported by BFC. Through our passion for perfection and as the English Sparkler of choice within the London fashion scene; we are delighted to continue our championed support of menswear.  This year, in association with the Hospital Club, Nyetimber will be hosting a drinks reception each night between 5:00 -7:00pm in the press lounge at The Hospital Club. A special announcement this year, is that on Sunday 15th, we will be hosting some of the hottest new up and coming music acts this great city has to offer,  so please join us for a glass of Nyetimber at the Hospital Club to celebrate LC:M

Radisson Blu Edwardian, London

Radisson Blu Edwardian, Bloomsbury Street is preparing to welcome the elite of menswear fashion as the Official Hotel of London Collections: Men. This year, the 147-room hotel will launch its own designer showcase – the Bloomsbury Street Set – as part of its role which it has held since the twice-annual celebration of British men’s talent began.

Joseph Turvey, Domingo Rodrigues and Tom Lipop have all been chosen as the three designers to take part in the first “Bloomsbury Street Set” showcase on 15th June. The designer showcase is part of the luxury hotel’s commitment to promoting the London fashion scene and celebrating emerging talent.

Hasnain Alloo, general manager of Radisson Blu Edwardian, Bloomsbury Street said: “Our new designer showcase event will act as a springboard to fresh talent emerging from London. As a partner of London Collections Men we are committed to supporting up-and-coming designers.”

For more information contact


Innovative home appliance technology brand Siemens is proud to be Official Garment Care Sponsor of London Collections: Men (LC:M) June 2014. Siemens will be providing backstage garment care assistance to designers of LC:M, so their designs are looking the best they can on the catwalk. 

Designed to meet the demands of fashion-forward consumers, Siemens’ intelligent garment care technology helps keep luxury clothing looking and feeling catwalk ready for seasons to come. Intelligent sensors inside Siemens washing machines interact with each other to take the guesswork out of laundry, intuitively tailoring every program to care for complex and delicate fabrics.

Gemma Gill, Group Marketing Manager, Siemens, said: “We know that the wardrobes of fashion-conscious Siemens customers contain investment pieces and couture creations requiring special treatment. Siemens appliances are designed to give these items the care and respect they deserve – a perfect match for the backstage demands of a high-profile fashion event.”

 Follow Siemens on @SiemensHomeUK and for exclusive content during LC:M.


Superdry and the British Fashion Council join forces to kick off London Collections: Men.

Iconic British brand Superdry is teaming up with the British Fashion Council to celebrate the start of London Collections: Men on the 14th June by co-hosting an exclusive party on the eve of the three-day fashion event.
Guests will be invited to join Dylan Jones OBE, Chair of London Collections: Men, Caroline Rush, Chief Executive of The British Fashion Council and Superdry co-founder James Holder and Julian Dunkerton to kick start the SS15 menswear season.

June 14th will mark the third appearance of Superdry at the bi-annual celebration of the best of British menswear.
Julian Dunkerton, CEO of Superdry commented “As our business grows, London Collections: Men is a fantastic space to show our progression not only to our international partners but also to press from around the world. We are now entering our 11th year of trading, selling in over 100 territories and this further cements our position as a global brand.”

For further information please contact Hayley Kell, / 0207 440 5104


Swatch is back for its second season supporting London Collections: Men.  Swatch is renowned for its involvement in the world of design, fashion and art and with London as the undisputed soul of menswear fashion, Swatch is driving its commitment to support new talent and contemporary designers in the heart of the capital.  Visit Swatch at Victoria House at its Gentleman’s Club designed to encapsulate pillars of the new collection highlighting craftsmanship, style, tradition and tailoring.  Take time out and relax in between shows and check the Swatch Timeline to know where you need to be next.  New this year the Swatch Shoe Shiner will be on hand to buff, polish and shine up your shoes in between shows.  Make sure you catch him at Victoria House and also popping up outside The Old Sorting Office and The Hospital Club.

The Hospital Club

For the fourth time, the Hospital Club is the central hub for London Collections: Men. Located in the heart of Covent Garden, the venue will provide a space for presentations, events, screenings and lounges across the three day showcase. UK and international media and buyers will be given access to the on-site facilities including lounges and meeting spaces.

Sue Walter, CEO, says, “The Hospital Club prides itself on being the essential hub for London’s creative industries, and I’m thrilled to be welcoming London Collections: Men back to the Club in 2014 to entertain, inspire and stimulate our members and the wider community, endorsing the Club’s position as London’s most dynamic space for creative collaboration."

For 10 years, The Hospital Club has offered a unique and inspirational environment for the creative industries to come together to create, connect and collaborate in the heart of Covent Garden. With a keen focus on supporting emerging talent, its entire philosophy is centred on cultivating enterprise across the creative industries, from fashion to film; from design to digital.


TOPMAN has always been a stalwart supporter of emerging talent and has worked alongside designers such as Kim Jones, Christopher Shannon, Lou Dalton and Aitor Throup, early in their careers. Recent collaborations include London Collections: Men regulars – Sibling, Agi & Sam, James Long and Astrid Andersen - all of whom graduated from MAN. 

MAN was born in 2005 as a joint partnership between TOPMAN and Fashion East - nurturing and supporting brilliant young menswear design talent. To date, MAN has supported more than 30 young menswear designers most of whom have graduated to become recipients of the NEWGEN MEN Award - of which TOPMAN is very proud to be the Official Sponsor. London Collections: Men signals a great milestone for the future of British menswear and one that Topman is proud to have played such an influential role in achieving since the very beginning with MAN all those years ago.

The Woolmark Company

The Woolmark Company is pleased to continue its support for London Collections: Men for S/S15, once again highlighting wool’s benefits and relevance as a year-round fibre.

On-going collaborations with Christopher Raeburn, Lou Dalton and Richard James see the designers further integrate Cool Wool into their collections, each with their own unique style interpretation displaying the versatility and natural performance benefits of Merino wool in menswear apparel.

Cool Wool uses fine Australian Merino wool fibre and is transformed into lightweight fabrics and knitwear pieces through modern manufacturing and processing techniques. These techniques make Merino wool an ideal fibre for transitional seasons.

Official Suppliers

Fashion Monitor

Fashion Monitor is a proud supplier of London Collections: Men for spring/summer 2015. Established in 1989, Fashion Monitor is the most powerful industry tool providing contacts, news and events information for the fashion, beauty and lifestyle industries. The service provides over 40,000 UK and international contacts, a forward planning calendar of events and daily announcements on the latest news and moves, keeping you in touch and up-to-date with this fast-paced industry.

For the third season Fashion Monitor will host the London Collections: Men takeover page featuring a full schedule and interviews with key members of the industry involved with the three day event.

For more information on Fashion Monitor contactFor


Penhaligon’s is delighted to be the Official Scent of London Collections: Men 2014 for the second time. The British perfume house has worked exclusively with the British Fashion Council for the last year as an Official Supplier, scenting London Fashion Week and London Collections: Men.

Founded in 1870, yet with a contemporary outlook, Penhaligon's fundamental British eccentricity is perfectly manifested in the collaboration with London Fashion Week. Perfumery and fashion share a passion for craftsmanship and creativity – a natural fit.


Warsteiner lager has been announced as official beer supplier to ‘London Collections: Men’ for the second season running.

The family-owned brewery, which been producing premium quality pilsners since 1753, will support the prestigious London fashion event, as it showcases some of the UK’s most talented up and coming menswear designers.    

Desmond Gallagher at Thwaites, which distributes Warsteiner in the UK, said: “Warsteiner is synonymous with quality, style and a finely tailored palate, so the association with London Collection is particularly appropriate.”

Warsteiner is currently the largest German World Lager in the UK (source CGA Pd 01 2014). Its flagship pilsner, Warsteiner Premium Verumis has a bright golden colour and superbly balanced taste, with slight bitterness and notes of mild, crispy hops.

Warsteiner is available in over 60 countries and is served at iconic bars and restaurants in style leading cities around the World. Award-winning brewer, Thwaites, is responsible for the distribution and development of the Warsteiner brand within the UK.

For more information, please visit:     

For further information please contact:
Aimi McNeill at Good Relations Regional: 01625 506429 / 07500 123909

Ellie O’Connell at Good Relations Regional: 01625 506429

Quintessentially Vodka

Quintessentially Vodka is an ultra-premium British sipping vodka which redefines luxury spirits with a sleek design and a liquid of such discerning quality that is quite simply perfection over ice. Quintessentially Vodka is produced in one of Britain’s oldest working distilleries, crafted from the finest organic wheat and purest English water. Unparalleled luxury, ultra-premium credentials, British heritage and superior quality make Quintessentially Vodka the most desirable accessory amongst exclusive social enclaves as well as the preferred option for spirits connoisseurs. Quintessentially Vodka was recently awarded with a Gold Medal in 2013’s Spirits Business Vodka Masters.
Quintessentially Vodka is available from Harvey Nichols, RRP £50, as well as selected bars, restaurants and exclusive nightclubs across the UK.

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