Superdry & the British Fashion Council kick off LC: M

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Superdry & the British Fashion Council kick off LC: M

Iconic British brand Superdry is teaming up with the British Fashion Council to celebrate the start of London Collections: Men on Saturday 14th June by co-hosting an exclusive party on the eve of the three-day fashion event.

Guests will be invited to join Dylan Jones OBE, Chair of London Collections: Men, Caroline Rush, Chief Executive of the British Fashion Council and Superdry co-founders James Holder and Julian Dunkerton. Social media star and DJ Bip Ling will kick off the celebrations ahead of world-renowned music legend Mark Ronson. At The Event Superdry will also preview its SS15 collection as well as screening the England vs. Italy World Cup match so that guests don’t miss the big game.

June 2014 will mark the fifth edition of London Collections: Men and the third appearance of Superdry at this celebration of the best of British menswear. Each event held by the brand at London Collections: Men has offered an insight into the ethos of the label. At its first-ever London Collections: Men showcase, Superdry presented a tailoring collaboration with four unique characters introduced via a 1960s-inspired set. The second appearance in January 2014 took the brand to the catwalk, where tribes of Superdry-clad models marched in front of a celebrity and press-filled audience. The night culminated in a party headlined by London Collections: Men ambassador, Nick Grimshaw. This season’s celebrations are set to kick off the London Collections: Men schedule in true Superdry style.

“As our business grows, London Collections: Men is a fantastic space to show our progression not only to our international business partners but also to press from around the world. We are now entering our 11th year of trading, selling in over 100 territories and this further cements our position as a global brand.” - Julian Dunkerton, CEO of Superdry
James Holder, Co-Founder and Brand & Design Director of Superdry commented: “We have had an incredible journey over the past decade, working with London Collections: Men has been one of the highlights. Being the launch event reinforces our commitment to the work that London Collections: Men has done and continues to do for British fashion. This will be our third appearance, and most significant to date. The SS15 range is a testament to our dedication to the depth and quality of design within Superdry, and we are really looking forward to celebrating this at the launch of London Collections: Men.”

Dylan Jones, Chair of London Collections: Men commented: “It’s great that Superdry is showing its support for the UK’s biggest menswear showcase. London Collections has grown so quickly and now represents such a vast cross section of menswear designers; from emerging to established, from Savile Row tailoring to global brands - it is the opportunity for everyone to celebrate the diversity and strength of the UK menswear industry.”

Caroline Rush, Chief Executive of the British Fashion Council commented: “We are thrilled to kick off London Collections: Men by joining forces with Superdry, and with this season’s schedule absolutely packed full of talent and creativity there really couldn’t be a better time to celebrate British menswear.”

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