Nicholas Daley graduated from Central Saint Martins in 2013 and launched his label in 2015. Since the brand's genesis, Nicholas has continually explored his dual-ethnic heritage, being of Jamaican and Scottish descent. He widely questions and reflects the notion of multiculturalism within the British identity. Placing great significance on craftsmanship, Nicholas continues his strong links with UK manufacturers collaborating with iconic British brands such as Fred Perry, Tricker's Shoemakers and Christys' hats.Together they have developed items that redefine a vision of what we might associate with British heritage. Music always plays a central role in Nicholas's work as he continues to collaborate with the best of UK's emerging musicians as together they cross boundaries between music, fashion and culture.