LFW Designer Applications

London Fashion Week – 13th-17th September 2024

The LFW Schedule is curated by the British Fashion Council. The criteria for designers to be a part of the LFW schedule has been updated to reflect industry innovation and the changing fashion landscape. The new, more inclusive process caters for different types of business models not so reliant in wholesale.

• The eligibility criteria no longer includes minimum wholesale stockist requirement
• All designers must apply each season, regardless of whether they have shown before, due to the limited number of slots available
• An Industry panel will select successful applicants each season, applicants will be assessed on creative merit
  
  

LFW MAIN SCHEDULE – CATWALK & PRESENTATION LISTINGS - APPLICATION CRITERIA

• Applicants should be over one year in business.
• Collections should consist of ready-to-wear or accessories, not bridalwear or childrenswear.
• Applications are reviewed by an industry panel.
• Schedule listing fees are dependent on your turnover and type of activation, please do enquire for further detail.
• Applications for LFW Schedule September 2024 are now closed.

LFW DIGITAL SCHEDULE ACTIVATIONS – APPLICATION CRITERIA 

All digital schedule activations will take place on Tuesday 17^th September 2024.

• Applicants should be over one year in business.
• Collections should consist of ready-to-wear or accessories, not bridalwear or childrenswear.
• Digital Schedule requires an element of moving content, a lookbook/imagery will not suffice.
• Applications are reviewed by an industry panel.
• Schedule listing fees are dependent on your turnover and type of activation, please do enquire for further detail.
• Applications for LFW Digital Schedule September 2024 are now closed.

DIGITAL DISCOVERYLAB - APPLICATION CRITERIA

The DiscoveryLAB is an opportunity for emerging brands to showcase their collections or brand stories in innovative ways.

• Applicants should be under three years in business and can only participate in Digital DiscoveryLAB a maximum of two times.
• Collections should consist of ready-to-wear or accessories, not bridalwear or childrenswear.
• Successful applicants will be awarded a one-off digital schedule slot, to showcase their digital content on the LFW platform (requires moving content).
• Successful applicants are subject to a DiscoveryLAB listing fee, please do enquire for further detail.
• Applications are reviewed by an industry panel.
• Applications for LFW Digital DiscoveryLAB September 2024 are now closed.

PHYSICAL EVENING EVENT LISTING - APPLICATION CRITERIA

• This application is for physical evening event listings only.
• All applicants will be internally reviewed on a case-by-case basis.
• All events must take place from 7 pm onward.
• Applications for LFW Evening Events September 2024 are now closed.
  
  

LFW DIGITAL PROFILE - APPLICATION CRITERIA

Designers can apply to have a profile page on the LFW platform. We encourage designers to take part in innovative ways, showcasing collections or telling brand stories. See existing LFW profiles here.

• Collections should consist of ready-to-wear or accessories, not bridalwear or childrenswear.
• If successful, you would be entitled to a profile on the LFW platform, this requires an annual non-member profile fee or alternatively is included in the BFC Membership programme.
• You can update your profile all year round, as well as for London Fashion Week events.
• Applications are reviewed by the BFC who reserves final say.
• If you already have a profile on the new platform, you do not need to apply again.
• Applications for LFW Digital Profile September 2024 are closed.