BFC NEWGEN supports the very best emerging talent and aims to build global, high end fashion brands of the future.

NEWGEN is a BFC initiative that supports the very best emerging talent and aims to build global, high end fashion brands of the future. It is the most established designer development scheme globally and designers are identified by their creativity, strong design aesthetic and point of difference.

NEWGEN offers designers financial support, showcasing opportunities and mentoring to develop critical business skills to future proof their businesses. The BFC, with support from the NEWGEN committee led by Sarah Mower MBE, delivers individual mentoring and business training sessions to assist the designers as they develop their business infrastructure and skills.

NEWGEN encompasses accessories (including all categories such as shoes, bags, hats, jewellery & fine jewellery). Different product categories are judged by specific panels focused on Ready to Wear and Accessories. Sarah Mower MBE will lead the RTW panels and Stephen Jones OBE and Stephen Webster MBE will lead the Accessories panel alongside other accessories experts.

The 2022/23 NEWGEN recipients are:

Ahluwalia I ANCUȚA SARCA I ASAI I Bethany Williams I Chet Lo I Conner Ives I DI PETSA I EFTYCHIA I FEBEN I HARRI I HELEN KIRKUM I LABRUM London I Leo Carlton I MASHA POPOVA I Nensi Dojaka I Paolo Carzana I ROBYN LYNCH I ROKER I S.S.DALEY I SAUL NASH I Sinéad O'Dwyer I Stefan Cooke I yuhan wang


IPF Minimum Standards 2022

The Institute of Positive Fashion (IPF) has developed a set of Minimum Standards, as a permanent framework, that will put into action social and environmental change across its NEWGEN designer participants and programme of events. These Minimum Standards align with the UN 2030 Agenda for Sustainable Development Goals (SDGs) and shape the Bronze Standards to be upheld by the best of the UK’s emerging talent.  

These Standards apply to the seven key focus areas of a garment’s life cycle: strategic direction, design, smart material choices, manufacturing & distribution, working conditions, consumer engagement and fashion shows.

Our aim is for all NEWGEN participants to comply with the stipulations of each focus area by integrating the Minimum and Bronze Standards into the criteria, allowing us to assess and monitor. 

We are grateful to Copenhagen Fashion Week Sustainability Action Plan 2020-2022 for taking the lead in devising these sustainable requirements which have helped to shape our Standards.


NEWGEN designers are awarded a financial bursary to support the showcasing of their new collections. As a recipient, you will receive a slot on the London Fashion Week schedule (digital or physical catwalk/presentation). The type of slot you are awarded is subject to the panel’s decision following the interview process. You will also be assigned a member of the BFC Designer Relations Team who will be your point of contact for all showcasing related matters.

Mentoring support

As part of the NEWGEN award, designers are assigned a member of the BFC Business Development Team who is their day-to-day contact for BFC Business Development and who will liaise with the designer and facilitate a bespoke program of mentoring. This mentoring is delivered by external industry experts, and includes topics ranging from finance and business structure, to merchandising, ecommerce development, and all other areas of building and running a fashion business. In addition to this mentoring, every NEWGEN designer has access to a designated amount of pro-bono legal counsel, delivered by law firm DLA Piper.

NEWGEN designers have free, full access to BFC Membership events; exclusive webinars, seminars and workshops covering areas across the fashion value chain, plus industry current affairs (for example Brexit, Covid, Government policy changes and more). NEWGEN designers are also provided full complimentary access to the BFC Member Portal, containing news, event summaries, supporting resources, relevant partner opportunities and services, and business information via Designer Fact File. *Brands must still meet BFC Membership criteria to access the portal, details can be found here.

Partner Opportunities

For the second year in a row, Clearpay will support NEWGEN as Official Partner. With payment processes integral to supporting growth for designer businesses, BFC and Clearpay will align to drive the fashion and retail industry forwards in 2022.  

TikTok will continue to work with NEWGEN designers and create bespoke opportunities, including masterclasses, 1:1 account support and creator pairing. TikTok will work closely with designers on content creation opportunities and amplify designers to TikTok’s unparalleled audience. 


The NEWGEN grant you receive is given from the BFC Foundation (Registered Charity Number: 1185152) which brings all of the BFC’s charitable initiatives under one umbrella supporting the future growth and success of the British fashion industry by focusing on three areas: Education, Grant-Giving & Business Mentoring, and Institute of Positive Fashion. The grant agreement that you sign with the BFC Foundation includes a Code of Conduct, and requirements to ensure that you provide key information and update reports.

The NEWGEN bursaries are at the discretion of the BFC, based on recommendations by the NEWGEN judging panel. 


Official Partners:


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