Designer Applications

CATWALK & PRESENTATION - DIGITAL & PHYSICAL - APPLICATION CRITERIA 

  • Applicants should be over one year in business
  • Collections should consist of women’s/men's ready-to-wear or accessories, not bridalwear or childrenswear
  • Applicants should have a minimum of six stockists, including UK and international (not including own store/e-commerce) and/or sell direct to consumer
  • If you already show on the LFW/LFWM schedule/if you have already applied this season, you do not need to apply again.
  • Applications for September 2020 LFW Schedule are now closed, for other routes to participate, please see below.

PHASE ONE - APPLICATION PROCESS 

  • Applicants are asked to provide two industry-based references; we suggest that a buyer or member of the press is a relevant referee

    PHASE TWO - E-PANEL

  • Once an applicant has completed the online form, it will be reviewed and the candidate will be notified by email as to whether the application has been accepted or not
  • Successful applicants will then progress to phase two of the application where they will be reviewed by an e-panel of key industry members. Please do not submit samples unless specifically requested to do so
  • Applicants may be asked to submit additional supporting information, which will be considered alongside the application to reach a final decision

ADDITIONAL INFORMATION

  • An e-panel of judges is selected each season which includes key opinion formers, media, buyers and representatives from the BFC
  • The panel acts in an advisory capacity only. There may be certain cases where the BFC feels a particular applicant may or may not be suitable for London Fashion Week, and the BFC reserves final say

DIGITAL PROFILE APPLICATION CRITERIA 

The London Fashion Week digital platform will merge menswear and womenswear, giving designers greater flexibility. The platform will be for both trade and consumer audiences; embracing the cultural commentary, creativity and humorous spirit for which British fashion and London are known for. Designers can apply to have a profile page on the new platform with the link below.

We encourage designers to take part in innovative ways, showcasing collections or telling brand stories. For example:

Digital Events / Premieres (live or pre-recorded) / Product Launches / Retailing Direct to Consumer / Digital Showrooms and Wholesale Opportunities / Brand Storytelling / Music Collaborations & Playlists / Conversational Content / Podcasts / Designer Diaries / Behind the Scenes etc.

  • Collections should consist of ready-to-wear (menswear and/or womenswear) or accessories, not bridalwear or childrenswear
  • If you wish to have a schedule listing, you must apply through the Catwalk/Presentation application above
  • Applications are reviewed by the BFC who reserves final say
  • If you already have a profile on the new platform, or on our old LFW platform, you do not need to apply, but do get in touch to activate your old profile on the new platform
  • Applications for September 2020 are now closed.

DISCOVERYLAB - APPLICATION CRITERIA

The London Fashion Week DiscoveryLAB is an immersive showcasing space within our venue for our audience to discover and connect with new emerging brands and collaborations within the creative industries, combining the intersections of fashion, music, art, photography and performance.

  • Applicants should be under three years in business
  • Collections should consist of ready-to-wear or accessories, not bridalwear or childrenswear
  • Applicants should have a minimum of one stockist, including UK and international (not including own store/e-commerce) and/or sell direct to consumer
  • Applications are reviewed by the BFC who reserves final say, should there be a vacant slot following review of the applicants, the BFC may then offer slots to Designers outside of the above criteria
  • If the applicant has more than six stockists, they should look at applying for a catwalk or presentation.
  • Applications are now closed. Due to Government guidelines, around social distancing and large events, we will not be hosting a venue for LFW this September. In light of this, if you have already applied this season, you will need to apply through another route.
  • We recommend applying for a Digital Profile, a Catwalk/Presentation Listing or alternatively a Physical Event listing.

PHYSICAL EVENING EVENT LISTING - APPLICATION CRITERIA 

  • All applicants will be internally reviewed on a case-by-case basis
  • An event will not be listed if it conflicts with the show schedule
  • All events will be listed as commencing half an hour after the final show
  • All event listings are subject to Government guidelines regarding gatherings in September, which we will review closer to the time
  • Applications for September are now closed.

For enquiries please contact: 


Barry Taylor, Designer Relations and Membership Executive
Tel: +44 (0) 20 7759 1948
barry.taylor@britishfashioncouncil.com

 

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