LFW SCHEDULE - DIGITAL & PHYSICAL - APPLICATION CRITERIA 

• Applicants should be over one year in business
• Collections should consist of women’s/men's ready-to-wear or accessories, not bridalwear or childrenswear
• Applicants must have a minimum of six stockists, including UK and international (not including own store/e-commerce) or sell solely direct to consumer. Direct-to-Consumer brands can apply for digital schedule activations only.
• If you already show on the LFW/LFWM schedule, you do not need to apply again.
• Applications for schedule are now closed.

       PHASE ONE - APPLICATION PROCESS 

• Applicants are asked to provide two industry-based references; we suggest that a buyer or member of the press is a relevant referee
  

  PHASE TWO - E-PANEL

• Once an applicant has completed the online form, it will be reviewed and the candidate will be notified by email as to whether the application has been accepted or not
• Successful applicants will then progress to phase two of the application where they will be reviewed by an e-panel of key industry members. Please do not submit samples unless specifically requested to do so
• Applicants may be asked to submit additional supporting information, which will be considered alongside the application to reach a final decision

       ADDITIONAL INFORMATION

• An e-panel of judges is selected each season which includes key opinion formers, media, buyers and representatives from the BFC
• The panel acts in an advisory capacity only. There may be certain cases where the BFC feels a particular applicant may or may not be suitable for London Fashion Week, and the BFC reserves final say

DIGITAL DISCOVERYLAB - APPLICATION CRITERIA

This season, London Fashion Week’s DiscoveryLAB is going digital for the first time. The DiscoveryLAB has always been an immersive showcasing environment for our audience to discover and connect with new emerging brands and collaborations within the creative industries, combining the intersections of fashion, music, art, photography and performance and we hope to continue this digitally.

• Applicants should be under three years in business
• Collections should consist of ready-to-wear or accessories, not bridalwear or childrenswear
• Successful applicants will be awarded a one-off digital schedule slot, to showcase their digital content on the LFW platform
• Applications are reviewed by the BFC who reserves final say
• If the applicant has six or more stockists, they should apply for the schedule application mentioned above.
• Applications for Digital DiscoveryLAB are now closed

DIGITAL PROFILE - APPLICATION CRITERIA 

Designers can apply to have a profile page on the new platform with the link below. We encourage designers to take part in innovative ways, showcasing collections or telling brand stories. For example:

Product Launches / Retailing Direct to Consumer / Virtual Showroom / Interviews / Brand Storytelling / Music Collaborations & Playlists / Conversational Content / Behind the Scenes etc.

• Collections should consist of ready-to-wear (menswear and/or womenswear) or accessories, not bridalwear or childrenswear
• If you wish to have a schedule listing, you must apply through the Schedule Application above
• Applications are reviewed by the BFC who reserves final say
• If you already have a profile on the new platform, you do not need to apply again.
• If you had a profile on our old LFW platform, please do get in touch to activate this on the new platform
• Applications for February 2021 are now closed.

PHYSICAL EVENING EVENT LISTING - APPLICATION CRITERIA 

• This application is for physical evening event listings only
• All applicants will be internally reviewed on a case-by-case basis
• An event will not be listed if it conflicts with the show schedule
• All events will be listed as commencing half an hour after the final show
• Applications for February 2021 are now closed as physical events are no longer allowed, due to recent changes to Government guidelines.
  
  

PHYSICAL DISCOVERYLAB & POSITIVE FASHION EXHIBITION APPLICATIONS

• In line with Government guidelines around social distancing and large-scale events, the BFC will not be hosting a physical venue for LFW February 2021.

For enquiries please contact: 

Barry Taylor, Interim Designer Relations and Membership Manager
barry.taylor@britishfashioncouncil.com